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Food and Wine Storytelling

Learn the main storytelling techniques applied to food and wine

The Food and Wine Storytelling course is designed to teach students techniques and strategies for creating engaging and persuasive narratives.

EMPLOYMENT OUTLETS

Through learning storytelling techniques, students acquire transferable skills that can be used in a wide range of professional fields including: journalism, marketing, teaching, advertising, and storytelling.

Food and Wine Storytelling

OBJECTIVES

With the Food and Wine Storytelling course you can learn how to build a narrative structure, develop your creative skills, to apply the tools provided for all areas of communication: from storytelling to marketing.

MATERIALS AND REQUIREMENTS

To participate in the course, you must have great passion for writing and the food & wine industry

Each student will be provided with the textbooks

CERTIFICATES

Private certificate of attendance

 

THE STEPS.

Propaedeutic phase: textbook study

Classroom phase: 10 hours of live streaming lectures

Food and Wine Storytelling

PROGRAM

● Creation of a narrative project
● Structuring the storytelling
● The setting of the text
● Examples of effective storytelling
● Identification of the target audience
● Identification of the context
● Evocation of emotions
● Creating a picture with words
● Storytelling for food companies.
● Practical exercises

TEACHERS.

FRANCESCA ORLANDO

A food and wine journalist and writer, she has worked for many companies as communications manager and press officer and now owns a sole proprietorship in communications services. She has been editor of a monthly magazine in Emilia and collaborates with food magazines and journals. Since late 2020 she has been co-director of a monthly food and culture magazine from Friuli Venezia Giulia, her home region. A lifelong lover of writing, and passionate about food and wine then, she is the creator of two web projects: a blog of recipes for lactose intolerant people and a blog of "emotional journalistic stories" of products, producers, restaurateurs, restaurants and food&wine events. Her writing philosophy is: you have to know how to get excited, and by getting excited you excite others. In fact, he is a teacher of creative writing and what he loves most is creating emotional content.

Document generated on 04/07/2024 the latest information on the training course are available online at this link: https://italianfoodacademy.com/en/corsi/storytelling-gastronomico/
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Excellence is now more affordable

Thanks to the Chef Bonus you can get a credit of up to 6,000 euros for expenses incurred in 2021 and 2022 for your professional training.  

Starting February 27, 2023, it will be possible to apply to the Ministry of Enterprise and Made in Italy for the Chef Bonus.

WHAT IS IT?

Bonus Chef 2023 consists of a 40% tax credit (up to a maximum of 6,000 euros) recognized on expenses related to the restaurant industry for individuals engaged in the activity of professional chef at hotels and restaurants.

TO GET THE BONUS:

- you must have incurred, between January 1, 2021 and December 31, 2022, one or more of the expenses deemed eligible for the benefit

- one must be a resident or established of the state territory;

- Applicants must be in the full enjoyment of civil rights.

ELIGIBLE EXPENSES:

- Purchase of durable capital goods (high energy class machinery for food storage, processing, processing and cooking, professional tools and equipment for catering)

- Participation in professional development courses.

HOW THE 2023 CHEF BONUS WORKS

The 40% credit can be used for offsetting by F24, which must be submitted to the Internal Revenue Service. The credit is exempt from IRPEF and IRAP. 

It is also possible to assign the credit with the transfer of the facility to other parties, including credit institutions and other financial intermediaries. 

Go to the Ministry page with all the instructions
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