Francesco De Marco is the founder of SKÅL PR & Communication, a communications boutique specializing in food, beverage and hotellerie. With a background in nature photography , travel , teaching , Francesco has traveled and developed his business mainly in Northern Europe, working with high-profile companies in the video and photography sectors.
Subsequently, he applied his visual expertise to marketing and communication for luxury brands and food and wine excellence. SKÅL stands out for its personalized approach, creating innovative strategies for leading hospitality and fine dining companies.
Online Course for PR and Press Office for Food and Food Legislation
The Food PR and Press Office Course is designed to provide the skills and knowledge needed to effectively manage industry press relations, promote and maintain the image of the companies you work for.
EMPLOYMENT OUTLETS
PR in the food sector manages and promotes the image and reputation of companies, restaurants, chefs, food products or events related to the world of gastronomy.
For this reason, he is a key figure in the industry who can find employment in corporate press offices in media agencies or create a freelance career.
Online Course for PR and Press Office for Food and Food Legislation
OBJECTIVES
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MATERIALS AND REQUIREMENTS
To enter the Food PR and Press Office Course, it is preferable to have a bachelor's degree or equivalent, have a flair for writing and/or experience in the restaurant industry.
Knowledge of English is a requirement.
CERTIFICATES
Private Certificate of Course Attendance
Certificate of Project Work
THE STEPS.
PROPEDEUTICS:
- Study on specific texts and industry content on e-learning platform
- 3-month online English course
CLASSROOM PHASE.: 24 hours online live streaming + 12 hours in Live Streaming of the Hints of Legislation Module.
PROJECT WORK. (optional)
CAREER GUIDANCE: Curriculum reworking and dissemination in the region of residence.
Online Course for PR and Press Office for Food and Food Legislation
PROGRAM
Introduction to press office and Pr in the restaurant world
Why the figure of the press office is important in the restaurant industry
Communication and public relations management:
- Customer approach
- Goal identification and analysis
- Relationship with industry media
- Principles of communication
The Construction of the Media Kit
- The importance of a media kit
- Writing a press release, the importance of how to do it
- Distribution of CS
- Construction of media kit ( visual and informational materials)
Event Management
- Press event organization
- Press invitation management: group or one-to-one
- Planning and logistics
- Press conferences, openings, tastings
Social Media for PR
- The Dissemination of News on Major Platforms
- Content Creation
Digital PR and influencers: collaborations
- Analysis report and results
- The Indicators of Analysis and Results
- How to create the of detailed reports for clients
- Analysis of results
Exercises
Successful campaigns in the food and hotellerie industry
Hints of Legislation and Economic Aspects
- Workplace safety
- Hints of health legislation
- Overview of food labeling regulations
- Overview of food packaging regulations
- Overview of food waste disposal regulations
- Outlines of administrative law
TEACHERS.
Lawyer, expert in Italian and European food legislation, specializing in food labeling, labeling and packaging technologies and production processes.
He lectures and consults for Universities, Associations and Companies on highly technical topics.
Director and founder of Label School, an online label and supply chain school.
He has participated in numerous events as a speaker, in the areas of food safety, haccp, food labeling and environmental.
She graduated in Law from the University of Bari and then moved to Rome where, in 2020, she obtained an Executive Master's degree in "Marketing and Digital Communication" at the 24 Hour Business School. She then went into education with a Master's degree in "Teaching of Legal and Economic Subjects."
Today he is a licensed lecturer and teaches at several Secondary Institutes in the capital city while pursuing his continuing education in continuous learning.
Quality and Enviromental Manager for Aviapartner Italia Soc. Multinational Belgian, is ENAC and AIFOS Qualified Trainer. Thanks to his 30 years experience as HR and Industrial Process Organization Manager for Alitalia airline and as Quality Auditor for Blue Panorama, he has high technical skills from Project & Risk management to Aviation security, from Ground Handling to EASA, ECAC, ICAO and IATA regulations.
Documento generato in data 14/12/2024
the latest information on the training course
are available online at this link:
https://italianfoodacademy.com/en/corsi/corso-per-pr-e-ufficio-stampa-per-il-food/
