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Online Course in Food Truck Business Manager and Food Legislation

March 10, 2025 - April 14, 2025 | Live Streaming Online Lessons.

WHAT YOU GET WITH THIS COURSE

BECOME A SUCCESSFUL FOOD TRUCK BUSINESS MANAGER

The Food Truck Business Manager is responsible for the overall management of a food truck business, which includes various tasks and responsibilities to ensure the success and sustainability of the business. The Food Truck Business Manager must be able to effectively manage all facets of the business, from strategic and financial planning to day-to-day operational management, accounting planning and marketing strategies with the goal of growing the business and ensuring customer satisfaction.
The food truck sector in Italy has seen considerable success in recent years, becoming an important part of the culinary scene and contributing to the growth of food tourism. Food trucks have become a common presence in cities, festivals, events and markets, attracting a diverse and growing clientele. The number of food trucks has increased significantly, with many entrepreneurs choosing this formula to start their culinary business due to the relatively low initial costs compared to a traditional restaurant.

The success of food trucks in Italy is the result of a combination of culinary innovation, effective marketing, and a strong focus on quality and sustainability that meets the needs and expectations of modern consumers.

JOB OUTCOMES AND BUSINESS OPPORTUNITIES.

The course in Food Truck Business offers various career opportunities and job outlets by specifically training in management and entrepreneurial aspects. The skills acquired during the course, such as business management, originality in brand building and marketing strategies, are highly transferable and can open doors in various fields related to the food and event industry. The Food Truck Manager can succeed as a Food Truck Owner, Manager, Consultant, Event Manager, Food Truck Marketing Manager, Food Truck Franchisor, Sales and Partnership Manager.

HACCP Level III Certificates

CV reworking and dissemination

COURSE DETAILS

  • Learn about food truck trends;
  • Develop a business plan for starting a street food business;
  • Know the basics of trade law and itinerant service;
  • Know the basics of the main safety regulations;
  • Know the procedures for creating the brand and design of the food truck;
  • Know marketing strategies and sales techniques;
  • Know customer engagement and customer service techniques;
  • Know the tools for monitoring and analyzing data regarding sales and revenue;
  • Develop a comprehensive marketing plan;
  • Knowing emerging trends.

 

Participants in the Food Truck Business Course will be provided with textbooks with in-depth coverage of the main topics covered.

You must have a hotel degree and/or experience in the restaurant industry and/or be an entrepreneur

 

Business Planning

  • Creating the Business Plan: Analysis of target audience, analysis of competition.
  • Budget and funding.
  • Pricing models: cost-plus pricing, value-based pricing and competitive pricing.
  • Cost calculation and profit margins.
  • Financing and financial management.

Hints of Legislation and Economic Aspects

  • Workplace safety.
  • Hints of health legislation.
  • Overview of food labeling regulations
  • Overview of food packaging regulations.
  • Overview of food waste disposal regulations.
  • Hints of administrative law.

Trade Law and Legislation

  • Notes on the activity of street trading.
  • Required licenses and permits.
  • Health regulations.
  • National regulations.

HACCP Sanitation Legislation

  • Procedures for starting activities.
  • HACCP applied for licensing.
  • Hints of food commodities.

Brand Identity

  • Brand creation: name,logo and brand message.
  • Food truck design: importance of visual appearance and aesthetic appeal.
  • Brand differentiation: finding your USP( Unique Selling Proposition).

Marketing, digital marketing, pricing strategies and sales techniques

  • Definition of marketing and its importance in the food truck business .
  • Major differences between marketing for a traditional restaurant and a food truck.
  • Promotions and discounts: when and how to use them, loyalty and referral programs, traditional advertising.
  • On-site promotions: special offers, freebies and discounts.
  • Website: importance and essential features.
  • SEO(Search Engine Optimization) to increase online visibility.
  • Social Media Marketing: key platforms and content strategies.
  • Email marketing: building a contact list and creating effective campaigns.
  • Online advertising: use of Google Ads and social media ads.

Customer Engagement and Customer Service

  • Customer engagement techniques: personal interactions and feedback programs.
  • Importance of customer service: staff training and management of reviews(positive and negative).
  • Building a community around the brand.

Performance metrics and analysis

  • KPIs (Key Performance Indicators) for food truck marketing.
  • Analysis of sales and return on investment(ROI) of marketing campaigns.
  • Data monitoring and analysis tools(Google Analytics, social media analytics tools).

Marketing plans and future strategies

  • Creating a comprehensive marketing plan: goals, strategies, tactics, and budget.
  • Adapting marketing strategies to market changes and emerging trends.
  • Innovation and experimentation: testing new ideas and approaches.

BStradi Seminar

 

Level 3 HACCP Certificate

Private Certificate of Course Attendance

PROPEDEUTICS: study on specific texts and industry content on an e-learning platform ; 20-hour online course aimed at the issuance of the Level 3 HACCP Certificate; 6-month platform-based English language course - 24/7 "All You Can Learn" formula. If you already have at least a self-certified B2 level of English, you can choose another of the following languages: German, French, Spanish, Portuguese and Italian.

CLASSROOM PHASE.: 42 hours online live streaming + 12 hours live streaming of the Legislation Hints Module.

PROJECT WORK. (Optional): Creation of a Marketing Plan;

CAREER GUIDANCE: Curriculum redesign and dissemination in the region of residence or preference.

Giancarlo Contieri (1)

Giancarlo Contieri

Partner, co-founder and director of Woki Srl, a leading street food event company in Italy under the Eatinero brand.
With a degree in Modern Literature - majoring in Communication Languages - from the Catholic University of Milan, Giancarlo Contieri made his professional debut as a b2b press journalist in the restaurant world and then developed his education in the field of marketing and communication, attending the executive master's degree in Social Media Manager and Digital Marketing Specialist at IULM University in Milan.
Today he is in charge of the administration and development of the Eatinero brand, which is active in the organization of public and private events with food trucks, and of the Eatinero.it platform, Italy's first portal for online search and booking of catering food trucks. Internally, he also holds operational roles in marketing, communication and digital advertising.
With the Eatinero brand, founded in 2014, he has been following and the market for quality street food-and food trucks in particular-since its inception, tracking its developments and anticipating trends, and today represents one of the industry's leading connoisseurs.

Paola Merigo 1 (1)

Paola Merigo

Paola Merigo is 39 years old, lives in Franciacorta and works between Milan and Brescia. She holds a degree in Literature and Philosophy from the Catholic University, with a focus on Cultural Events Organization and Production, and an Executive Master's degree in Social Media Marketing & Web Communication from IULM Free University of Languages and Communication.
Co-founder and director of Woki S.r.l. and the brand Eatinero.it, Italy's first online food truck catering booking portal and street food event organizer, she specializes in the production of public and corporate events, with solid expertise in digital communication. She has gained experience both as a freelancer and in agency and corporate roles as event manager and social media manager, professionally managing all phases of event production, from conception to communication.
Since 2018, he has been devoting himself full-time to his entrepreneurial business, founded in 2014, which has grown to become a major player in the world of street food. Thanks to his versatility, he has designed and developed numerous successful formats, contributing to the consolidation of a diversified and innovative portfolio.
With a passion for creating unforgettable experiences through events and digital communication, his goal is to contribute to the success of unique and engaging projects. He administers the Eatinero brand and the company Woki S.r.l., taking care of event production and the creation of new formats.

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EDOARDO SANTAMATO

After graduating in marketing management from Bocconi University in Milan, Edoardo began working at a communications agency. There, first as an account and then as a copywriter, he follows clients such as A.C. Milan, San Benedetto, Stroili, Generali. Having gained some experience, he decided to open his own reality with Benedetto Papi: Invasione Creativa.

The communication and branding studio has signed campaigns for Disney, Lego, Rilastil, Morellato, FIAT and still carries out branding projects for Italian and international realities.

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MICHELE STOCOLA

Lawyer, expert in Italian and European food legislation, specializing in food labeling, labeling and packaging technologies and production processes.
He lectures and consults for Universities, Associations and Companies on highly technical topics.
Director and founder of Label School, an online label and supply chain school.

He has participated in numerous events as a speaker, in the areas of food safety, haccp, food labeling and environmental.

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FEDERICA BELLIFEMINE

She graduated in Law from the University of Bari and then moved to Rome where, in 2020, she obtained an Executive Master's degree in "Marketing and Digital Communication" at the 24 Hour Business School. She then went into education with a Master's degree in "Teaching of Legal and Economic Subjects."
Today he is a licensed lecturer and teaches at several Secondary Institutes in the capital city while pursuing his continuing education in continuous learning.

Massi

IVAN MASSI

Quality and Enviromental Manager for Aviapartner Italia Soc. Multinational Belgian, is ENAC and AIFOS Qualified Trainer. Thanks to his 30 years experience as HR and Industrial Process Organization Manager for Alitalia airline and as Quality Auditor for Blue Panorama, he has high technical skills from Project & Risk management to Aviation security, from Ground Handling to EASA, ECAC, ICAO and IATA regulations.

 

 

OUR PARTNERS

WHY CHOOSE US?

WITH BONUS CHEF, YOUR TRAINING IS WORTH MORE!

Learn about Bonus Chef and get a credit up to a maximum of 6,000 euros for expenses incurred in 2021 and 2022 for Italian Food Academy courses and masters.

CONTACT US

Contact us toll-free or email us to find out more about the institute, to learn about our locations, faculty, programs and partners, or for proposals for collaborations and sponsorships.

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Excellence is now more affordable

Thanks to the Chef Bonus you can get a credit of up to 6,000 euros for expenses incurred in 2021 and 2022 for your professional training.  

Starting February 27, 2023, it will be possible to apply to the Ministry of Enterprise and Made in Italy for the Chef Bonus.

WHAT IS IT?

Bonus Chef 2023 consists of a 40% tax credit (up to a maximum of 6,000 euros) recognized on expenses related to the restaurant industry for individuals engaged in the activity of professional chef at hotels and restaurants.

TO GET THE BONUS:

- you must have incurred, between January 1, 2021 and December 31, 2022, one or more of the expenses deemed eligible for the benefit

- one must be a resident or established of the state territory;

- Applicants must be in the full enjoyment of civil rights.

ELIGIBLE EXPENSES:

- Purchase of durable capital goods (high energy class machinery for food storage, processing, processing and cooking, professional tools and equipment for catering)

- Participation in professional development courses.

HOW THE 2023 CHEF BONUS WORKS

The 40% credit can be used for offsetting by F24, which must be submitted to the Internal Revenue Service. The credit is exempt from IRPEF and IRAP. 

It is also possible to assign the credit with the transfer of the facility to other parties, including credit institutions and other financial intermediaries. 

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