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MASTER IN FOOD MARKETING & DIGITAL INFLUENCE

Marketing, Media e Creatività Gastronomica

Lezioni online in live streaming dal 09 Febbraio al 10 Giugno 2026

WHAT YOU GET WITH THIS COURSE
PROJECT WORK.

Negli ultimi anni, il settore food & beverage ha subito una radicale trasformazione grazie
al digitale. Oggi, la narrazione del cibo passa attraverso le immagini, i video, i social
network, i podcast e piattaforme di storytelling che valorizzano l’identità territoriale, la
creatività gastronomica e il valore esperienziale del cibo.
Le figure professionali del Food Media Marketing Manager and the Food Influencer sono
diventate centrali nella promozione di brand, ristoranti, prodotti agroalimentari e format
innovativi in quanto la competenza comunicativa è un vantaggio competitivo.
Il MASTER IN FOOD MARKETING & DIGITAL INFLUENCE risponde all’urgenza di formare professionisti capaci di
comunicare il cibo come esperienza culturale, identitaria e strategica, in un mondo
dominato dai media digitali. È un investimento nella creatività applicata al marketing che si
colloca perfettamente nel trend globale del “phygital food storytelling

JOB OUTCOMES AND BUSINESS OPPORTUNITIES.

  • Food Media Marketing Manager (in agenzie o aziende agroalimentari)
  • Food Content Creator & Strategist
  • Food Influencer professionista
  • Responsabile Comunicazione per brand F&B
  • Social Media Manager in ambito food
  • Consulente per comunicazione digitale di chef, ristoranti, hotel e wine brand
  • Giornalista enogastronomico digitale
  • Creative producer per format TV e digitali sul cibo

 

PROJECT WORK.

HACCP Level 3 Certificate

CV reworking and dissemination

COURSE DETAILS

Con il MASTER IN FOOD MARKETING & DIGITAL INFLUENCE sarai in grado di :

  1. Definire ruolo e competenze del Food Influencer e analizzare il mercato.
  2. Progettare strategie di marketing e costruire un personal branding efficace.
  3. Creare contenuti digitali di qualità con tecniche di fotografia, video e editing.
  4. Costruire e gestire una community online attiva e pianificare i contenuti.
  5. Gestire campagne di influencer marketing e collaborazioni con i brand.
  6. Applicare storytelling emozionale e visivo per campagne e podcast culinari.
  7. Usare l’AI generativa per innovare contenuti, considerando etica e rischi.
  8. Monitorare performance, analizzare dati e pianificare la crescita professionale.

Il Master è rivolto a:

  • Laureati e laureandi (triennale o magistrale) in comunicazione, marketing, economia, enogastronomia, design, scienze alimentari, lettere, turismo;
  • Professionisti del settore food (chef, ristoratori, sommelier, food writer, food photographer) che vogliono acquisire
    competenze digitali;
  • Creativi, aspiranti content creator e food influencer con un progetto in via di sviluppo;
  • Candidati con comprovata esperienza professionale nel settore.

1. INTRODUZIONE AL FOOD INFLUENCING

  • Cos’è un Food Influencer
  • Market Analysis
  • Introduzione all’Influencer Marketing nel Food
  • Soft skills: comunicazione, empatia, networking

2. FOOD MEDIA MARKETING E STRATEGIA

  • Evoluzione della comunicazione nel food & wine
  • Food Marketing Strategy
  • Personal Branding & Brand Reputation
  • Turismo enogastronomico e nuovi foodies
  • Cibo e cultura visuale: dal design dei locali alla costruzione del concept

3. SOCIAL MEDIA E CONTENT CREATION

  • Piattaforme (Instagram, TikTok, YouTube, Podcast)
  • Food Photography & Videomaking: scatto, luce, composizione
  • Editing foto e video: software e app
  • Pianificazione contenuti, script e storyboard
  • Tecniche di SEO & scrittura per il web e podcast
  • Realtà aumentata e food: il futuro dell’esperienza digitale nel piatto

4. COMMUNITY BUILDING & GESTIONE PROFILI

  • Costruzione e gestione della community
  • Interazione, commenti, messaggi
  • Gestione delle crisi, recensioni negative
  • Frequenza editoriale e content calendar
  • Esercitazioni pratiche (Gestione commenti, Redazione piano contenuti settimanale, Simulazione community building)

5. INFLUENCER MARKETING AVANZATO

  • Campagne di influencer marketing: fasi e strumenti
  • Brand partnership e collaborazioni
  • Affiliazioni e piattaforme
  • Sponsorizzazioni e contrattualistica
  • Esercitazioni(Identificazione brand, Simulazione proposta di collaborazione, Analisi KPI post campagna)

6. FOOD STORYTELLING & ADVERTISING

  • Narrazione enogastronomica: il cibo come esperienza
  • Scrittura emozionale e creativa
  • Storytelling visivo (foto e video)
  • Social Advertising & campagne a pagamento
  • Podcast culinari: format, produzione e distribuzione

7. AI & TECNOLOGIA NEL FOOD INFLUENCING

  • Cos’è l’AI Generativa e come funziona
  • Applicazioni AI nel content creation (testo, immagini, video)
  • AI ed etica, rischi e responsabilità

8. MONITORAGGIO, ANALISI E CRESCITA PROFESSIONALE

  • Insights Instagram, YouTube Studio, Google Analytics
  • Interpretazione dati e ottimizzazione contenuti
  • Monitoraggio performance
  • Networking e presenza in eventi
  • EsercitazioneFood Influencer Career Plan: roadmap, portfolio e media kit

 

  • Origine delle materie prime e filiera agroalimentare;
  • Filiere corte vs industriali: impatto su gusto, valore e sostenibilità;
  • Stagionalità, biodiversità e identità culinaria
  • Level 3 HACCP Certificate
  • Private Certificate of Course Attendance
  • Certificate of project work

50 ore minimo di studio autonomo in
autoapprendimento per il materiale
didattico fornito e per le dispense
fornite durante le lezioni, inclusa la
possibilità di rivedere le lezioni
registrate su piattaforma e le eventuali
esercitazioni previste;

  1. PROPEDEUTICA: studio su testi specifici e
    contenuti di settore su piattaforma e-learning, Corso online di 20 ore
    finalizzato al rilascio del Certificato
    HACCP di 3° livello;
  2. FASE D’AULA: 60 ore online;
  3. PROJECT WORK (opzionale)
    Sviluppo completo di una Campagna di
    Food Influencing: dalla strategia ai
    contenuti pubblicati;
  4. STAGE: 150 ore a livello nazionale, in modalità part-time o full-time da remoto (requisiti: età max 40 anni;)
  5. CAREER GUIDANCE:
    Rielaborazione e divulgazione del curriculum e/o video Curriculum nella regione di residenza o di preferenza.
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Simone Locatelli

Head of Content at Realize

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Cristina Franzini

Born in Bruneck moves from the pristine mountains to the metropolis of Milan to land in Franciacorta.
Wine lover, AIS certified, good fork, attested from birth.
With more than 10 years of experience as a consultant in Digital Marketing for the Food&Wine sector, Cristina holds a Master's degree in Digital Communication and has a background of university studies in Art Markets and Tourism.
He has worked with numerous companies and communication agencies, helping to define effective marketing strategies for the Food&Wine sector.
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Alba Caponetto

Sicilian DOC and lover of social networks, Alba founded her blog Vasa Vasa Kitchen driven by a passion for sweets and good food. After specializing in marketing, she obtains the title of pastry chef. Today she collaborates with many companies in the food sector, creating exclusive recipes for them.

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FRANCESCA GAMBACORTA

Passionate about cooking and the culinary arts since she was a child, Francesca began actively exploring this world only after years of theater. After the spark was ignited that set her on the path to cooking. Her passion was so strong that right from the start she achieved great results, managing to reconcile the desire to convey emotions and the desire to cook. She enrolled in a major cooking academy, studying to become Chef De Cusine with Sandro Masci. She thus began working as a Personal Chef while continuing to improve herself by participating in master's degrees with star chefs. in 2023 she also attended a Master's degree in Food Innovation Manager in collaboration with the University of Gastronomic Sciences Pollenzo. In 2022, forbes italia magazine included her in Italy's top 20 food influencers. Today her work is made of many things: she is a Chef influencer, a Chef Consulting and a cooking teacher.

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FRANCESCA SIMONE

Photographer since 2010, but with a camera around her neck for as long as she can remember.
As a child, her favorite game was taking pictures, and the most welcome gift a new roll of film all to write on.
Passionate about cooking and good food, there have been restaurants over the years that have forever changed her perception of food.

Out of her love for food came the idea to specialize in food photography - building on her background as a still life photographer - and to write about it, studying Communication and Gastronomic Criticism, which gave her new life and excitement, making her more aware of the wonder that a flavor can create and can convey.
Since 2016, she has started the blog La Mora Felice, because that is exactly how she feels, happy to have gone beyond her tastes, tasting unthinkable things and discovering all that is behind the scenes in the world of catering and ingredients.
In 2018, together with Marco Moretto, he founded Foodgraphy, the photography studio with a kitchen where photos, videos, digital strategies, and editorial plans for restaurants, businesses, and Food&Beverage professionals are made every day

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MARCO MORETTO

When his classmates played with toy cars, Marco overtook them with dad's analog car.
This run continued in the following years, eventually gearing up in the professional field.
He began as an assistant in some photographic studios in his city, Milan, where he immersed himself in deep self-taught training.
She darts between still life and interior shots reinforced by the Phase One POCP Certificate she takes in 2017.
From yesterday to today, from shooting to post production, photography becomes even more interesting for Marco when he decides to accept the challenge and specialize in Food Photography.

Consistencies, textures, reflections, temperatures, ... shooting food is anything but simple!
He is particularly passionate about this field and in 2018, together with Francesca Simone, he started Foodgraphy, a specialized, vertical Food&Beverage studio.

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EDOARDO SANTAMATO

After graduating in marketing management from Bocconi University in Milan, Edoardo began working at a communications agency. There, first as an account and then as a copywriter, he follows clients such as A.C. Milan, San Benedetto, Stroili, Generali. Having gained some experience, he decided to open his own reality with Benedetto Papi: Invasione Creativa.

The communication and branding studio has signed campaigns for Disney, Lego, Rilastil, Morellato, FIAT and still carries out branding projects for Italian and international realities.

CINO WANG PLATANIA

CINO WANG PLATANIA

Expert in tourism marketing for hotels, Cino Wang Platania deals with social media marketing and blog tour management for various hotels and restaurants, also carrying out hotel consulting. Professional teacher of marketing and social media management for tourism.

SILVIA BARATTA

SILVIA BARATTA

With a degree in Agricultural Sciences from the University of Padua and an International Master's degree in Economics, Marketing and Management of the Wine Industry from California, Silvia Baratta has extensive experience as a lecturer in marketing and communication and in oenology for the Italian Sommelier Association, territorial marketing, tourism and wine promotion, public speaking and strategic corporate communication, event organization and Social Media Marketing.

OUR PARTNERS

WHY CHOOSE US?

WITH BONUS CHEF, YOUR TRAINING IS WORTH MORE!

Learn about Bonus Chef and get a credit up to a maximum of 6,000 euros for expenses incurred in 2021 and 2022 for Italian Food Academy courses and masters.

CONTACT US

Contact us toll-free or email us to find out more about the institute, to learn about our locations, faculty, programs and partners, or for proposals for collaborations and sponsorships.

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Excellence is now more affordable

Thanks to the Chef Bonus you can get a credit of up to 6,000 euros for expenses incurred in 2021 and 2022 for your professional training.  

Starting February 27, 2023, it will be possible to apply to the Ministry of Enterprise and Made in Italy for the Chef Bonus.

WHAT IS IT?

Bonus Chef 2023 consists of a 40% tax credit (up to a maximum of 6,000 euros) recognized on expenses related to the restaurant industry for individuals engaged in the activity of professional chef at hotels and restaurants.

TO GET THE BONUS:

- you must have incurred, between January 1, 2021 and December 31, 2022, one or more of the expenses deemed eligible for the benefit

- one must be a resident or established of the state territory;

- Applicants must be in the full enjoyment of civil rights.

ELIGIBLE EXPENSES:

- Purchase of durable capital goods (high energy class machinery for food storage, processing, processing and cooking, professional tools and equipment for catering)

- Participation in professional development courses.

HOW THE 2023 CHEF BONUS WORKS

The 40% credit can be used for offsetting by F24, which must be submitted to the Internal Revenue Service. The credit is exempt from IRPEF and IRAP. 

It is also possible to assign the credit with the transfer of the facility to other parties, including credit institutions and other financial intermediaries.