October 1 to November 15, 2025 in live streaming
SPECIAL PARTNER
In today's digital environment, specialized training in food e-commerce is proving essential for those wishing to pursue a career in this rapidly evolving field.
The growth of online food sales, both in Italy and globally, underscores the importance of specific skills in this area.
In 2024, the Italian food & beverage e-commerce market reached a value of 4.6 billion euros, an increase of 6.2% over the previous year. At the same time, there was an 8.8% increase in the number of consumers buying food products online, reflecting a significant change in purchasing habits (Netcomm, Italian Digital Commerce Consortium).
Globally, the growth is even more pronounced.
The global food e-commerce market has seen an increase of 22.8%, exceeding $680 billion in 2024 (NFI). These figures not only highlight the expansion of this sector, but also the growing demand for skilled professionals who can manage and optimize online sales platforms.
In this scenario, the integration of Artificial Intelligence and digital marketing techniques is proving essential for food companies that wish to remain competitive.
AI technologies, such as chatbots and big data analytics, enable more effective management of the customer journey, while digital marketing enables targeted audiences through SEO, SEM and social media strategies.
Acquiring skills in these areas offers unique opportunities for those who wish to excel in digital food.
A Master's degree dedicated to these issues is therefore a strategic investment for the professional and business future to meet the needs of an increasingly competitive and innovative industry.
The Master's degree in Food & E-Commerce and AI opens up numerous professional opportunities in a rapidly growing industry.
You will be able to work as E-commerce Manager, managing online stores and optimizing sales. Such as Digital Marketing Specialist, you can develop effective digital marketing campaigns, leveraging SEO, SEM and social media.
If you are passionate about communication, the role of Social Media Manager will allow you to curate the online presence of Food & Beverage brands.
In addition, you will have the opportunity to become Digital Transformation Consultant, helping companies digitize, or you can start your own entrepreneurial project in the online food industry.
Again, you could specialize as Customer Experience Expert, improving the customer shopping experience, or as a Logistics and Sustainability Manager, adopting environmentally friendly practices in food e-commerce.
With this master's degree, you will not only acquire skills in demand in the marketplace, but you will also become part of a dynamic and ever-expanding industry.
The master's program aims to provide advanced skills in food e-commerce and digital marketing strategies, with a focus on using Of artificial intelligence to optimize business performance.
Participants will gain knowledge and tools for:
The Master's program is aimed at. Food & Beverage Professionals and Managers, FoodTech entrepreneurs and startuppers, Digital marketing professionals who want to specialize in Food, Consultants and freelancers in food marketing.
To enter the master's program, it is preferable to have a degree of bachelor's degree or equivalent title in business, management, communications or related field and/or prior experience in F&B, marketing or communications; basic digital skills.
Sintroductory eminary: Case study, winning strategies of an online food brand
Creating and optimizing a food e-commerce
The online food revolution
Content marketing and digital branding
Customer experience and loyalty
Technological innovations in digital food
Sustainability in food e-commerce
Cenni di Legislazione
Level 3 HACCP Certificate
Private Certificate of Course Attendance
Certificate of project work
PROPEDEUTICS: study on specific texts and industry content on e-learning platform; 20-hour online course aimed at issuing the Level 3 HACCP Certificate
CLASSROOM PHASE.: 52 hours online with live streaming lectures
PROJECT WORK.: development of a comprehensive plan for launching a new food brand, project presentation and final discussion with targeted feedback
CAREER GUIDANCE: Curriculum redesign and dissemination in the region of residence or preference
After graduating from the European Institute of Design (specializing in advertising graphics/art direction), he has been working since September 1996 as an art-director/creative director. His professional path passes through the most important advertising agencies in the Bologna area. Since 2002 he has been following direct clients, putting the skills he has gained at their disposal, giving birth to the MATTEO FARNÈ Marketing & Advertising, an "unstructured" agency composed of a dense network of freelancers with long-standing experience. He has done integrated advertising communication for top brands such as, among others, Dixan and Pritt (Henkel Group), Omnitel/Vodafone, Granarolo, Yomo, Misura Sweeteners, Ariete Home Appliances, Rimini Fiera, etc. Since October 1996, he also began teaching Graphic Design, Advertising Communication and Marketing at the Salesian Institute of Bologna in post-diploma and in-depth courses for professionals. Other teaching experiences: L.A.B.A. (Academy of Fine Arts Rimini - Visual Communication Design, Design Management), ISCOM (Training for Enterprises - Advertising Communication Techniques), N.A.D. (New Academy of Design - Master Visual Design), STOGEA (postgraduate master in Marketing and Communication), L.UN.A. (Free University of the Arts Bologna - Visual Communication, Advertising), AESGA Emilia Romagna (Higher Education courses), ISTITUTO CAPPELLARI (seminars on advertising communication, graphic design and marketing also at companies), ENFAP (training and refresher courses and seminars for companies).
Since 2005, he has been the founder and sole director of the ecommerce agency Aproweb with which he helps companies sell online by developing online stores and digital marketing strategies. Since 2021 he has also been founder and sole director of the marketplace agency Akkountweb, an agency specializing in the Amazon world and in unlocking Amazon Seller accounts. In 2017 he published the second edition of his book Winning Ecommerce with Hoepli and in 2018 the first book in Italian on Magento. Professor of Web Marketing and Digital Marketing at LUM University and Bona Sforza University as well as lecturer at the School of Business at LUM University, is a speaker for the most important web events (Meet Magento Italy, Smau, WebUpdate, etc...). Finally, he is co-founder and President of the Albanian ecommerce association Assecomm.
After graduating in marketing management from Bocconi University in Milan, Edoardo began working at a communications agency. There, first as an account and then as a copywriter, he follows clients such as A.C. Milan, San Benedetto, Stroili, Generali. Having gained some experience, he decided to open his own reality with Benedetto Papi: Invasione Creativa.
The communication and branding studio has signed campaigns for Disney, Lego, Rilastil, Morellato, FIAT and still carries out branding projects for Italian and international realities.
Lawyer, expert in Italian and European food legislation, specializing in food labeling, labeling and packaging technologies and production processes.
He lectures and consults for Universities, Associations and Companies on highly technical topics.
Director and founder of Label School, an online label and supply chain school.
He has participated in numerous events as a speaker, in the areas of food safety, haccp, food labeling and environmental.
She graduated in Law from the University of Bari and then moved to Rome where, in 2020, she obtained an Executive Master's degree in "Marketing and Digital Communication" at the 24 Hour Business School. She then went into education with a Master's degree in "Teaching of Legal and Economic Subjects."
Today he is a licensed lecturer and teaches at several Secondary Institutes in the capital city while pursuing his continuing education in continuous learning.
Expert in tourism marketing for hotels, Cino Wang Platania deals with social media marketing and blog tour management for various hotels and restaurants, also carrying out hotel consulting. Professional teacher of marketing and social media management for tourism.
Quality and Enviromental Manager for Aviapartner Italia Soc. Multinational Belgian, is ENAC and AIFOS Qualified Trainer. Thanks to his 30 years experience as HR and Industrial Process Organization Manager for Alitalia airline and as Quality Auditor for Blue Panorama, he has high technical skills from Project & Risk management to Aviation security, from Ground Handling to EASA, ECAC, ICAO and IATA regulations.
Learn about Bonus Chef and get a credit up to a maximum of 6,000 euros for expenses incurred in 2021 and 2022 for Italian Food Academy courses and masters.
Contact us toll-free or email us to find out more about the institute, to learn about our locations, faculty, programs and partners, or for proposals for collaborations and sponsorships.
Excellence is now more affordable
Thanks to the Chef Bonus you can get a credit of up to 6,000 euros for expenses incurred in 2021 and 2022 for your professional training.
Starting February 27, 2023, it will be possible to apply to the Ministry of Enterprise and Made in Italy for the Chef Bonus.
WHAT IS IT?
Bonus Chef 2023 consists of a 40% tax credit (up to a maximum of 6,000 euros) recognized on expenses related to the restaurant industry for individuals engaged in the activity of professional chef at hotels and restaurants.
TO GET THE BONUS:
- you must have incurred, between January 1, 2021 and December 31, 2022, one or more of the expenses deemed eligible for the benefit
- one must be a resident or established of the state territory;
- Applicants must be in the full enjoyment of civil rights.
ELIGIBLE EXPENSES:
- Purchase of durable capital goods (high energy class machinery for food storage, processing, processing and cooking, professional tools and equipment for catering)
- Participation in professional development courses.
HOW THE 2023 CHEF BONUS WORKS
The 40% credit can be used for offsetting by F24, which must be submitted to the Internal Revenue Service. The credit is exempt from IRPEF and IRAP.
It is also possible to assign the credit with the transfer of the facility to other parties, including credit institutions and other financial intermediaries.
