FROM OUR
FOODBLOG

Food Photography: the allure of flying food

February 22, 2019
flying food italian food academy
Contents

The last frontier of the Food Photography is the one that portrays food suspended in the air. Creativity, a sense of lightness and dynamism are the sensations given by the flying food, that many want to replicate.
Levitating sandwiches, shrimp suspended in mid-air, and liquids leaking from plates and glasses now represent an unusual and high-impact way of telling the story of food through images. An achievement that those who want to become food photographer can only be achieved after much study and experimentation.

In this regard, Italian Food Academy organizes a special course on photography dedicated to food with experienced food professionals who, during classroom lectures and a studio practice period, teach the different techniques, the use of light and how to portray dishes and ingredients, as well as set design.
For detailed information on the course, modules and lecturers, as well as materials and dates, simply contact the institution, by clicking here.

But how is the photo of the "flying" food made?
For the implementation of the "flying food", in addition to a camera and the raw material to be portrayed, it is also important to know how to use Photoshop, as you will have to work " in layers," carefully balancing each layer, erasing the superfluous with the correct Photoshop tools. The effect will be that the impossible will seem real. If one 60% of the work is done in the studio, the remaining 40% is determined by the post-production.
The technique used is high-speed photography, which captures moments in a fraction of time that cannot be seen with the naked eye, such as a spray of water for example.
Equipment for high-speed photography is: a 100 mm macro lens for close-up shots, a 24-70 mm zoom lens, a tripod, and an SLR camera of course.

But there is also a simpler method of portraying food in "flight," and it is explained in this video from "We Eat Togheter."

Italian Food Academy's Food Photgraphy course.

The path of Italian Food Academy at Food Photography takes place in Milan and includes preparatory classes, a 20-hour online course aimed at the issuance of the third-level HACCP Certificate, a 48-hour classroom phase and a 150-hour internship period.

Course topics are:

  • APPROACH TO PHOTOGRAPHY
  • BASICS OF FOOD STYLING
  • HOW TO BUILD A SET
  • ANALYSIS OF THE WORLD OF FOOD PHOTOGRAPHY
  • VISUAL CONTENT STRATEGY
  • SMARTPHONE PHOTOGRAPHY
  • FOOD ON INSTAGRAM
  • DIFFERENCES BETWEEN PUBLISHING AND DIGITAL WORLD

Want more information about our master's degrees and courses?

en_US

Excellence is now more affordable

Thanks to the Chef Bonus you can get a credit of up to 6,000 euros for expenses incurred in 2021 and 2022 for your professional training.  

Starting February 27, 2023, it will be possible to apply to the Ministry of Enterprise and Made in Italy for the Chef Bonus.

WHAT IS IT?

Bonus Chef 2023 consists of a 40% tax credit (up to a maximum of 6,000 euros) recognized on expenses related to the restaurant industry for individuals engaged in the activity of professional chef at hotels and restaurants.

TO GET THE BONUS:

- you must have incurred, between January 1, 2021 and December 31, 2022, one or more of the expenses deemed eligible for the benefit

- one must be a resident or established of the state territory;

- Applicants must be in the full enjoyment of civil rights.

ELIGIBLE EXPENSES:

- Purchase of durable capital goods (high energy class machinery for food storage, processing, processing and cooking, professional tools and equipment for catering)

- Participation in professional development courses.

HOW THE 2023 CHEF BONUS WORKS

The 40% credit can be used for offsetting by F24, which must be submitted to the Internal Revenue Service. The credit is exempt from IRPEF and IRAP. 

It is also possible to assign the credit with the transfer of the facility to other parties, including credit institutions and other financial intermediaries. 

💬 Need help?