Increasing success of the "food to go". Packaged take-away food, ready to eat anywhere, is all the rage: salads, pasta dishes, side dishes, fruits and desserts, arranged in convenient packages with even eye-catching packaging, are showing off not only in supermarket counters but also in bars, clubs, even becoming cool.
The market of "ready-to-eat", in 2018 alone, according to theI imagine observatory Nielsen Gs1 Italy,saw an increase in sales of +12.3% over the previous year, reaching more than 1.3 billion.
A success due to the practicality of this way of consuming food, in a historical moment when people are always in a hurry. And it is a trend that presents a transversal target, convincing and winning over not only singles and workers but also young students, tourists of course, and families, who are increasingly indulging in a quick, practical meal that is able to meet a wide variety of needs. And there really is something for everyone: vegans, vegetarians, lactose intolerant, halal And sushi lovers, in short, there are no limits to food to go!
