Ghost Kitchen and Delivery: opportunities after the pandemic

May 7, 2021

L'idea came from theAmerica and was born from aconcrete need: restarting the restaurant industry severely affected by forced closures due to the pandemic.
We talk about the spread, even in our country, of the Ghost Kitchens, Used only for take-away preparations.
Ghost Kitchen and Delivery, in fact, represent the only hope of restaurateurs To continue working after the pandemic.
Quality of raw materials, targeted marketing actions And a great deal of help from of technology (digital menus, whatsapp reservations, fast delivery services) are just some of the ingredients for the success of this new and fast-growing phenomenon.

How a Ghost Kitchen Works

That of the Ghost Kitchen is a catering model that is dedicated solely to the food Delivery and not to the traditional room service. In this way, within the same kitchen, multiple dining proposals may alternate depending on the requests that customers make through reservations on the app of delivery.
In 2020 ravaged by the pandemic, the world of home deliveries saw a considerable increase in business volume. Ghost Kitchen and delivery are currently the catering methods used by most activities related to the culinary sector.

The convenience of being able to make reservations from the comfort of home and receive at the appointed time the meal of your choice was the basis of the old concept of the food delivery; today, however, after the developments of Covid- 19, unable to go out and enjoy sociality, many have taken refuge in the hospitality of the "comfort food".
Explain how a Ghost Kitchen has been very simple so far, more complex is to predict the developments of this new business model.

The advantages of the Ghost Kitchen

Certainly one of the greatest advantages is to be able to Improve the quality of raw materials, not having operating costs of room staff, savings on mise en place materials.
All the budget is intended to produce dishes premium and to new machinery.
The phenomenon has been so successful that some great chefs have decided to convert their own restaurant in Ghost Kitchen. It is the case of Grant Achatz, king of molecular cuisine Amarican who, at Chicago, transformed his starred restaurant.

Behind the success of a Ghost Kitchen there is not only a passion for cooking and catering, but also soft skills ranging from important marketing strategy at digitization, almost total industry.
To make yourself known online and start with a good chance of growth their own business of ghost kitchen are needed:

a comprehensive and effective website
a detailed digital menu
presence on dedicated apps
Good e-commerce strategy.

The growth of Delivery in the restaurant industry

It is undeniable that the target audience that has contributed to the exponential growth of the delivery both that of the millennial.
The category has driven the consumption of the takeaway food using popular platforms such as Deliveroo, JustEat, Glovo and Uber Eats. Often, even the best-equipped restaurants have struggled to meet the large number of take-out requests, and this is where the format of the ghost kitchens.

Why choose shared kitchens

It is always very important for a business to evaluate advantages and disadvantages related to the business project. In the case of the shared kitchens, the former greatly outweigh the latter.
Let's look at some of the most relevant ones:

low-risk expansion
Zero rental costs for premises, utilities and equipment
Greater willingness to invest in the quality of preparations
greater possibility of reaching a wider customer base.

IFA's Course in Ghost Kitchen Online

That of the Ghost Kitchen is one of the trends of the moment in the food sector; for this Italian Food Academy, vocational training institute also at thevanguard, offers the brand new Online Course in Ghost Kitchen. All innovative aspects of the food sector through training online: from the digital restaurants at Chef at Home, to the now indispensable services of delivery.