The world of wine, you know, is fascinating and complex, above all it represents an increasingly growing sector in our country and internationally.
There are many professionals related to this industry, which is finding fertile ground in the marketing and communication, with more and more companies interested in and in need of experienced professionals who can combine technical knowledge within the viticulture and tasting to skills related to the world of new media and social networks, valuable avenues for promoting a brand today.
Italian Food Academy wanted to combine these needs into a online master's degree in wine marketing, with the aim of creating export managers specializing in the wine sector, capable of responding to the many ever-increasing demands From wine enterprises.
The master's program proposes a specialized training in the wine industry, with content designed and defined in relation to the current needs of companies.
The important aspect of this course is that it combines modules related to the wine sector with modules of wine branding, wine marketing, communication and business strategies.
Companies, their history, the territory that characterizes them, their image, branding, promotion of products, the sector of fairs and events related to wine represent essential topics of the master's course that, also through the study of case histories and with the help of expert lecturers in the sector, addresses in detail the activities related to wine communication: from the analysis of the sectors to the elaboration of a business plan, up to the creation of marketing plans, definition of promotional campaigns in relation to the different sales channels, passing from the most traditional methods to new technologies.
International markets also have their own space in this track in order to understand how the product performs abroad and what sales and promotion strategies are adopted outside our borders.
Online master's degree in wine marketing: educational steps and syllabus.
The online master's degree in wine marketing Is divided into several stages:
- Preparatory classes on an e-learning platform with a 20-hour online course aimed at issuing the third-level HACCP certificate
- Virtual classroom phase lasting 48 hours
- Internship phase (optional) of 300 hours in the region of residence, in part-time or full-time mode
- CV and video CV
The program includes the study of the following topics:
The wine market
Wine production and consumption and market equilibrium
Import export
International trade
Organization and economic and financial structure of wineries
The production chain
European Union regulations
Regulatory system and marketing
The wine consumer
- Wine consumer behaviors
- The disciplines that study the consumer
- Market segmentation
- Market niches and variables
- New consumption trends ( organic wine, Wine and Millenians, Wine in the online channel)
- Enotourism
The wine marketing concept and scope
- The concept of wine quality
- The packaging
Price management
- Factors influencing cost
- Formation and pricing
- Hints on distribution strategies for wine products
Communicating wine
- Who talks about wine and how
- Journalists, wine writers and experts
- Wine on social media
To register for the master just fill out the form. After a few days you will be contacted by a counselor who can provide all the information you need to be able to book yourself on the course.
