The food export manager is a professional figure that, especially in recent years, has seen an incredible rise. Accomplice to the intensification of trade between countries and the spread of made-in-Italy products in foreign markets, it has become a crucial figure in the industry.
Who is the food export manager and what are his or her duties
The Food Export Manager deals with the analysis of foreign markets and the planning of a strategic business line aimed at enabling a product to fit within these markets.
In addition to specializing in the internationalization of businesses, he has a particularly in-depth knowledge of global market trends, with which he comes into contact in order to promote and place certain products. Specifically, he deals with:
- Develop a marketing plan calibrated to the target country
- Adapt company policies to a certain market
- define strategies to facilitate the entry of a certain product into markets that are culturally and economically very different from our own
- Open a company to one or more foreign markets for the export of its products
- contribute to the increase of a company's turnover by expanding the scope of operations at a certain number of foreign markets.
The study of markets. an essential step for the food export manager
The study and analysis phase of the markets, by the Food Export Manager, represents a fundamental part of its activity, requiring specific skills.
Indeed, the professional must:
- studying the global market
- Isolate foreign markets that are more attractive than others
- Study local and international competition
- Identify the most interesting sectors
- measuring trends in those markets
- Establish the concrete long-term benefits of the investment
The operation of the food export manager
Another very important step is to contact and weave relationships with local companies that might be interested in a partnership, as well as to do a lot of paperwork to be able to practice in a particular country and understand what the shipping and transportation arrangements might be.
Knowledge of a foreign language turns out to be a very important skill for become Food Export Manager, who must also demonstrate expertise in the following areas:
- Marketing, communication and strategic promotion
- Negotiation and Mediation
- Economics and Business
- International Law
Becoming a food export manager: the training course
Training is indispensable for become Food Export Manager. This professional figure is too specific to enter the career with generic knowledge.
Most important is to acquire the right skills through training, which must be up-to-date, in order to enable you to then be able to gain experience in the field.
Italian Food Academy organizes in online food export manager course, aimed at graduates with English language proficiency level B2, divided into 6 training modules, plus a 20-hour course aimed at the issuance of the third-level HACCP certificate and a Project Work optional.
The Educational Program of the Online Food Export Manager Course.
The course program organized by Italian Food Academy involves the study of the following topics:
- The international market scenario: opportunities, risks and new strategies
- The agribusiness sector ;
- World food supply and demand.
- Size and structure of the world food market.
- The agribusiness trade
- the agribusiness market and the wto rules
- Made in Italy as a brand in the international market:
- food excellence and quality
- Quality control
- International marketing
- Foreign trade techniques: merchant sector; currency; international trade; air, sea, road, rail, postal and intermodal and containerized transportation; cargo insurance techniques;
- Negotiation and drafting of international contracts;
- Foreign distribution with agents and dealers: organizational and legal aspects;
- The international sale
- The export manager's business plan
