consulente-ristorativo

Online Master's Degree for Food&Beverage Manager

Online dal 30 Marzo 2026 al 23 Giugno 2026 SOLD OUT

Prossima edizione: dal 23 Novembre 2026 al 27 Febbraio 2027

WHAT YOU GET WITH THIS COURSE
300 hours of internships at top restaurants

BECOME A TOP FOOD AND BEVERAGE MANAGER

The Food and Beverage Manager manages the activities related to catering in hotel, restaurant and tourist accommodation facilities, in all the components into which they are divided. The Michael Page Observatory listed the figure of the F&B Manager among the rising professions.

The Food & Beverage Manager, accomplice to the demand for quality services and excellent food and wine products, has become the main person responsible for every catering business: he or she is in charge of managing and optimizing economic resources, personnel and services, product procurement and the choice of suppliers, quality/quantity control of food and beverage production and distribution.

It sets the budget and controls costs, taking care of maintaining the standards of the service provided, and finally organizes the space and takes care of the hygiene of the facility.

 

 

JOB OUTCOMES AND BUSINESS OPPORTUNITIES.

The figure of the food and beverage manager finds a place in hotel and tourist establishments, catering companies, restaurants and the fast food, bed & breakfast and traveling businesses, as well as in any company operating in the food sector that needs to be administered and managed consistently with its business objectives.

300 hours of internships at top restaurants

HACCP Level 3 Certificate

CV reworking and dissemination

COURSE DETAILS

To enter the Master's program for Food and Beverage Manager, you must have earned a High School Diploma.

BASIC KNOWLEDGE OF THE OFFICE PACKAGE

  1. FOOD & BEVERAGE AVANZATO E PANORAMICA STRATEGICA
  • Food & Beverage Management introduction and Job description
  • Evoluzione globale della Food Service Industry: modelli USA, Europa e Asia
  • Analisi dei benchmark di successo (fine dining, casual, luxury hotel, franchising)
  • Il ruolo strategico del Food & Beverage Manager oggi
  • Nuovi modelli di business: dark kitchen, ghost restaurant, hybrid hospitality
  • Trend emergenti: sostenibilità, plant-based, experiential dining
  1. LEADERSHIP E HR NELLA RISTORAZIONE
  • Strutture organizzative avanzate (indipendenti vs catene)
  • Costruzione di team ad alte performance
  • Talent acquisition & employer branding
  • Leadership situazionale e gestione dei conflitti
  • KPI del personale e performance management
  • Cultura aziendale e retention nel settore hospitality
  1. MARKETING STRATEGICO & BRAND POSITIONING
  • Analysis of the current and future context of F&B Management
  • Single and chain facilities, hotels and restaurants
  • Realization of the Mission and Vision for Catering (exercise)
  • Typology and description of organizational model in catering (exercise)
  • Job Description, recruitment and selection
  • Importance and characterization of the tourist destination
  • The evolution of the concept of marketing in the restaurant industry
  • The principles of marketing, quality and service marketing
  • The product life cycle and the process of development and re-branding
  • The old and new levers of the marketing mix
  • Pricing: from price list to restaurant revenue management
  • From integrated service to restaurant experiential marketing (tutorial)
  • Segmentation, brand and buyer persona in the restaurant industry (tutorial)
  • Costruzione di brand forti nella ristorazione
  • Posizionamento competitivo e differenziazione
  • The buying process yesterday, today and tomorrow
  • Digital marketing, micromoments and SEO
  • Content marketing
  • Digital advertising and building a catering landing page (tutorial
  • Social Media Marketing
  • Swot Analysis (exercise)
  • Customer satisfaction and customer experience
  • The marketing plan in the restaurant industry
  • Group Role Playing
  • Psicologia del consumatore food
  1. DIGITAL & GROWTH MARKETING PER LA RISTORAZIONE
  • Funnel di acquisizione clienti nel food
  • SEO locale e Google Maps optimization
  • Strategie su Instagram, TikTok e Tripadvisor
  • Content marketing e storytelling gastronomico
  • Influencer marketing e UGC (User Generated Content)
  • Paid advertising (Meta Ads & Google Ads)
  1. CUSTOMER EXPERIENCE & NEUROMARKETING
  • Customer journey nella ristorazione
  • Esperienza multisensoriale (luci, suoni, profumi, design)
  • Principi di Neuromarketing applicati al food
  • Tecniche di vendita e up-selling avanzato
  • Gestione recensioni e reputazione online
  1. MENU ENGINEERING & FOOD DESIGN
  • Psicologia del menù e architettura visiva
  • Tecniche di Menu Engineering
  • Analisi dati di vendita e marginalità
  • Menu dinamico e digital menu
  • Food pairing e progettazione esperienziale
  1. FOOD COST AVANZATO E KPI DI REDDITIVITA’
  • Lettura e analisi del conto economico ristorativo
  • Food cost, beverage cost e prime cost
  • Budgeting e forecasting
  • Pricing strategy e revenue management avanzato
  • Break-even analysis e marginalità
  1. GESTIONE DELLE OPERAZIONI E DELLA CATENA DI FORNITURA
  • Gestione operativa della cucina e della sala
  • Supply chain e gestione fornitori
  • Controllo qualità e standardizzazione
  • Ottimizzazione dei processi e riduzione sprechi
  • Introduzione a software gestionali
  1. NORMATIVE, SICUREZZA & RISK MANAGEMENT
  • Sistema HACCP avanzato
  • Normative italiane ed europee
  • Gestione ispezioni e audit
  • Sicurezza sul lavoro e responsabilità legali
  • Crisis management (post-COVID e nuove emergenze)
  1. WINE & BEVERAGE MANAGEMENT AVANZATO
  • Analisi del mercato wine & spirits
  • Costruzione della carta vini strategica
  • Tecniche di vendita del vino
  • Principali vitigni italiani e internazionali
  • Abbinamenti avanzati food & beverage
  1. INNOVAZIONE, SOSTENIBILITÀ E TRENDS FUTURI (AI, ROBOTICA, SMART KITCHEN)
  • Economia circolare nella ristorazione
  • Zero waste e sostenibilità
  • Tecnologia e automazione nel food
  • Evoluzione del food delivery e piattaforme digitali
  • Nuovi modelli post-pandemia

Level 3 HACCP Certificate

Private Certificate of Course Attendance

Certificate of Internship issued by the host facility

50 ore minimo di studio autonomo in autoapprendimento per il materiale didattico fornito e per le dispense fornite durante le lezioni, inclusa la possibilità di rivedere le lezioni registrate su piattaforma e le eventuali esercitazioni previste

PROPEDEUTICS: studio su testi specifici e contenuti di settore su piattaforma e-learning ; Corso online di 20 ore finalizzato al rilascio del Certificato HACCP di 3° livello; attivazione piattaforma online di lingua inglese

FASE D’AULA: 60 ore in full immersion in live streaming+ seminario sulla figura del F&B ;

PROJECT WORK: Construction of a Business Plan with guidance from one of our faculty members

INTERNSHIP: 300 hours of internship in the region of residence, in part-time or full-time mode (*phase reserved for those under 40)

PROFESSIONAL ORIENTATION: Resume development and dissemination and/or video Curriculum in the region of residence or preference

FILIPPO LA MANTIA

Filippo La Mantia

Noto per la sua cucina solare, autentica e senza aglio, ispirata alla tradizione palermitana, ex fotografo e oste per vocazione, Filippo La Mantia ha saputo reinterpretare i piatti della sua terra con uno stile personale e contemporaneo. Dopo le esperienze a Roma e Milano, è diventato un punto di riferimento della cucina mediterranea. Il suo approccio esalta la materia prima, con un’attenzione particolare alla leggerezza e al gusto. Promotore della convivialità, ha trasformato ogni suo locale in un luogo di incontro e cultura gastronomica. La Mantia continua a essere un ambasciatore della cucina siciliana nel mondo.

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Nello Gatti

Born in the foothills of Campania Felix and raised in the heart of the Food Valley, Nello Gatti has always had an intrinsic connection with food and wine. A sommelier with an international profile, he has earned the alias "The Ambassador" over the years thanks to a path that has seen him grow professionally in different Areas and Countries, establishing numerous collaborations and Partnerships in the Wine, Food and Hospitality sector around the world. Returning from London in 2019, he is engaged in activities to develop and promote the wine sector always accompanied by his goblet, camera and pen.

URSULA CHIOMA

URSULA CHIOMA.

F&B Manager, bartending trainer and bar room with years of experience in the luxury tourism sector. Over the years she has travelled around the world and can boast 15 international awards in the bar industry. Training Centre tutor for the International bartenders Association. Among the most important structures with which she has collaborated are the Yacht Club Costa Smeralda, Lungarno Hotels in Florence, jumeirah Grand Hotel Via Veneto Rome, Radisson Blu and Grand Hotel Plaza Rome. Chioma will be present in the editions of Rome and Florence.

CINO WANG PLATANIA

CINO WANG PLATANIA

Psicologo, esperto in marketing turistico per hotel, consorzi ed enti di promozione turistica, Cino Wang Platania si occupa di social media marketing e blog tour management per svariati alberghi e ristoranti, svolgendo anche consulenza alberghiera. Docente professionista di marketing e social media management per il turismo.

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FEDERICA BELLIFEMINE

She graduated in Law from the University of Bari and then moved to Rome where, in 2020, she obtained an Executive Master's degree in "Marketing and Digital Communication" at the 24 Hour Business School. She then went into education with a Master's degree in "Teaching of Legal and Economic Subjects."
Today he is a licensed lecturer and teaches at several Secondary Institutes in the capital city while pursuing his continuing education in continuous learning.

Massi

IVAN MASSI

Quality and Enviromental Manager for Aviapartner Italia Soc. Multinational Belgian, is ENAC and AIFOS Qualified Trainer. Thanks to his 30 years experience as HR and Industrial Process Organization Manager for Alitalia airline and as Quality Auditor for Blue Panorama, he has high technical skills from Project & Risk management to Aviation security, from Ground Handling to EASA, ECAC, ICAO and IATA regulations.

OUR PARTNERS

TEVINI
montiro
ad consulting
Ristorante Capodiferro
zero
hand made definitivo
Desio Charming Hotels
Palazzo Navona
Albergo Sole Pantheon
cannebianche
abc group
villa la borghetta
mistral 2 hotel
lungarno collection
officine del cibo

WHY CHOOSE US?

WITH BONUS CHEF, YOUR TRAINING IS WORTH MORE!

Learn about Bonus Chef and get a credit up to a maximum of 6,000 euros for expenses incurred in 2021 and 2022 for Italian Food Academy courses and masters.

CONTACT US

Contact us toll-free or email us to find out more about the institute, to learn about our locations, faculty, programs and partners, or for proposals for collaborations and sponsorships.

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Diventa Regional Evo Partner.

Valorizza il tuo team e il tuo brand, compila il form e scopri visibilità, corsi e opportunità dedicate.

Excellence is now more affordable

Thanks to the Chef Bonus you can get a credit of up to 6,000 euros for expenses incurred in 2021 and 2022 for your professional training.  

Starting February 27, 2023, it will be possible to apply to the Ministry of Enterprise and Made in Italy for the Chef Bonus.

WHAT IS IT?

Bonus Chef 2023 consists of a 40% tax credit (up to a maximum of 6,000 euros) recognized on expenses related to the restaurant industry for individuals engaged in the activity of professional chef at hotels and restaurants.

TO GET THE BONUS:

- you must have incurred, between January 1, 2021 and December 31, 2022, one or more of the expenses deemed eligible for the benefit

- one must be a resident or established of the state territory;

- Applicants must be in the full enjoyment of civil rights.

ELIGIBLE EXPENSES:

- Purchase of durable capital goods (high energy class machinery for food storage, processing, processing and cooking, professional tools and equipment for catering)

- Participation in professional development courses.

HOW THE 2023 CHEF BONUS WORKS

The 40% credit can be used for offsetting by F24, which must be submitted to the Internal Revenue Service. The credit is exempt from IRPEF and IRAP. 

It is also possible to assign the credit with the transfer of the facility to other parties, including credit institutions and other financial intermediaries.