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Food Trend 2025: what we will eat in the new year

January 2, 2025
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What will be culinary trends that will define 2025? After a year filled with phenomena such as traditionalist aesthetics, "swicy" (a mix of sweet and spicy) and an obsession with pickles, 2025 promises a fusion of comfort and innovation, satisfying the desire for familiar yet surprising flavors. Here is a roundup of food trends that will dominate the culinary scene.

All crazy about the foods of good mood

In times of social and political uncertainty, consumers are seeking Mood-enhancing foods. The year 2025 will see an evolution of this trend, with ingredients going beyond traditional pizzas and chips. Botanicals such as lemongrass and bergamot, with their calming properties, will take center stage. At the same time, bolder flavors such as Calabrian chili chocolate and smoked salt will offer stimulating experiences.

The rebirth of ravioli

Dumplings and their global "cousins" will experience a renaissance in 2025. From pierogi of sweet potatoes to the stuffed wontons of oxtail, the endless possibilities for customization make these dishes irresistible. This trend will conquer both social media and restaurant menus, thanks to their ability to mix tradition and innovation. Ravioli, pupusas and stuffed pastas will be increasingly present in the cuisines from around the world.

The Tea Revolution

Tea will be more than just a beverage in 2025-it will become a versatile ingredient in desserts, cocktails, and savory recipes. Blends such as rooibos, Earl Grey and floral infusions made from chamomile and nettle will offer refined and aromatic flavors. Expect to see them starring in pastries, concentrates and even fizzy drinks.

The return of the melon

2025 will be the year of the melon, reinterpreted in innovative and sustainable ways. From ancient melons to unusual cucamelon, these varieties will offer a wide range of colors, flavors and textures perfect for Instagram. Melon skins, for example, will be used to garnish cocktails or add a creative touch to cutting boards.

L'authentic Mexican cuisine

Mexican cuisine will finally receive the attention it deserves. Traditional dishes such as la cochinita pibil and drinks such as the café de olla will captivate palates around the world, thanks to their ability to combine intense flavors and a sense of familiarity. Curiosity about lesser-known ingredients will prompt consumers to explore even more of this cuisine rich in history and culture.

A year of innovation and sustainability

The year 2025 will be an exciting one for food enthusiasts. Between sustainable ingredients, reinterpretations of classic dishes, and new fusions, the culinary world will not fail to surprise us. These trends are not just passing fads, but a reflection of changes in the tastes and priorities of modern consumers.

Snacks with storytelling

In the United States, the snack market will evolve further, focusing on products with strong ethnic appeal and an appealing narrative. This trend could also have an impact in Italy, as evidenced by the recent acquisition of Mars, which will push for increasingly diverse and culturally relevant snacks.

Crunchiness as the watchword

From breakfast cereals and granola to veggie chips and dehydrated legumes, the trend of the crunchiness will continue to win over consumers. Even in Italy, historic brands are relaunching innovative products to meet the growing demand for crunchy, healthy snacks.

Functional waters and proteins at the center

A booming trend involves waters enriched with proteins, antioxidants and electrolytes. This sector, already popular in the United States, is gaining momentum in Italy as well. From fortified beverages to snacks, the protein market continues to develop to meet the growing demand for foods that combine taste, health and functionality.

Compostable packaging

The focus on sustainability also comes through compostable packaging. Starting in Europe, this trend is influencing companies globally, pushing them toward innovative solutions to reduce environmental impact.

Sourdough

Sourdough, reborn during the pandemic, will continue to take center stage both in the kitchen and on supermarket shelves. In Italy, many brands are turning to this ingredient to create innovative products, ranging from pizza to desserts.

Plant-Based Aquatic

Ingredients such as algae, water lentils and sea moss are breaking new ground in the plant-based products industry. These sustainable, nutrient-rich foods are emerging as viable and innovative alternatives.

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Excellence is now more affordable

Thanks to the Chef Bonus you can get a credit of up to 6,000 euros for expenses incurred in 2021 and 2022 for your professional training.  

Starting February 27, 2023, it will be possible to apply to the Ministry of Enterprise and Made in Italy for the Chef Bonus.

WHAT IS IT?

Bonus Chef 2023 consists of a 40% tax credit (up to a maximum of 6,000 euros) recognized on expenses related to the restaurant industry for individuals engaged in the activity of professional chef at hotels and restaurants.

TO GET THE BONUS:

- you must have incurred, between January 1, 2021 and December 31, 2022, one or more of the expenses deemed eligible for the benefit

- one must be a resident or established of the state territory;

- Applicants must be in the full enjoyment of civil rights.

ELIGIBLE EXPENSES:

- Purchase of durable capital goods (high energy class machinery for food storage, processing, processing and cooking, professional tools and equipment for catering)

- Participation in professional development courses.

HOW THE 2023 CHEF BONUS WORKS

The 40% credit can be used for offsetting by F24, which must be submitted to the Internal Revenue Service. The credit is exempt from IRPEF and IRAP. 

It is also possible to assign the credit with the transfer of the facility to other parties, including credit institutions and other financial intermediaries. 

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