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Master in Wine Marketing

December 9, 2024 - January 18, 2025 (online)

January 23-24, 2025 in Milan

 

WHAT YOU GET WITH THIS COURSE
300-hour internships at top wineries

IN EVIDENCE.

Special partner

 

BECOME AN EXPERT IN WINE MARKETING

The world of wine is constantly expanding, representing a growing industry today. Wine products, companies and brands increasingly need tailor-made digital and marketing strategies.

Italian Food Academy's Master in Wine Marketing allows the student to specialize in this sector with an international scope, learning all the communication techniques for the best promotion of the "wine product."

 

MASTER THEMES:

  • The wine market (production, trade, regulations);
  • Wine consumer behaviors and market segmentation;
  • New consumer trends;
  • Wine tourism;
  • Wine marketing and its application;
  • Factors related to the price of wine;
  • How to communicate wine (online and offline)

JOB OUTCOMES AND BUSINESS OPPORTUNITIES.

Wineries of all sizes, from small family-run establishments to large multinational corporations, are in constant need of specialized wine marketing personnel. Training in the field means securing great job opportunities and personal fulfillment. New professional figures related to this sector include the wine hunter, wine blogger, wine specialist and wine tour guide.

300-hour internships at top wineries

Level 3 HACCP Certificate

CV reworking and dissemination

COURSE DETAILS

To enter the Master's program in Wine Marketing, you must have a High School Diploma.

Attitudes to the wine industry and/or the world of marketing and communications are a preference. 

Hints of Legislation and Economic Aspects

Workplace safety
Hints of health legislation
Overview of food labeling regulations
Overview of food packaging regulations
Overview of food waste disposal regulations
Outlines of administrative law

The wine market

  • Wine production and consumption and market equilibrium
  • Import export
  • International trade
  • Organization and economic and financial structure of wineries
  • The production chain
  • European Union regulations
  • Regulatory system and marketing

The wine consumer

  • Wine consumer behaviors
  • The disciplines that study the consumer
  • Market segmentation
  • Market niches and variables
  • New consumption trends (Organic wine, Wine and Millenians, Wine in the online channel)
  • Enotourism

 

The wine marketing concept and scope

  • Analysis of the current and future context of Wine Marketing
  • Realization of Mission and Vision in the wine industry (exercise)
  • Importance and characterization of the tourist destination
  • The evolution of the marketing concept in the wine industry
  •  The principles of marketing and the marketing of services
  •  Quality: introduction to the ISO 9001 management system (tutorial)
  •  The product life cycle and the process of development and re-branding
  •  The old and new levers of the marketing mix
  • Price: from price list to cost analysis
  • Wine distribution and its disintermediation
  • From integrated service to experiential marketing in the wine industry (exercise)
  • Segmentation, brand and buyer persona (exercise)
  • The buying process yesterday, today and tomorrow
  • Neuromarketing: from theory to practice
  • Digital marketing, micromoments and SEO
  • Content marketing for wine
  • Digital advertising and building a landing page (tutorial)
  • Social Media Marketing in the Wine Industry
  • Swot Analysis (exercise)
  • Customer satisfaction and customer experience
  • The marketing plan for wine
  • Group Role Playing
  • Wine Influencer Marketing - seminar

Communicating wine

  • Who talks about wine and how
  • Journalists, wine writers and experts
  • Wine on social media
  • Wine storytelling: tasting and exercise

 Educational outing

Level 3 HACCP Certificate
Private certificate of attendance at the Master's program

Certificate of Project Work

Certificate of Internship

  • Preparatory lessons: Activation of e-learning platform; 20-hour online course aimed at issuing HACCP Level III certificate; activation of online English language platform
  • 12-hour live streaming module of Hints of Legislation.
  • Classroom phase: 32 hours on -line +16 hours in-person + 4 hours online seminar
  • Project Work phase (optional) for building a marketing plan with the guidance of one of our lecturers
  • Internship phase (optional): 300 hours of internship nationwide, in part-time or full-time mode (requirements: max. age 40; bachelor's degree)
  • CV and video CV
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Nicholas Handsome

Son of Art, specializing in Enology and Viticulture. Undergraduate studies in Business Administration with specialization in Marketing of Wine Products.
Oenological consultant with many years of experience gained in different production realities (Feudi di San Gregorio, Amastuola, Tinazzi, etc.). University lecturer in in-depth courses on various oenological topics. Expert in
wine and grape analysis laboratory, collaborated for 5 years with the Istituto Sper. Di Vitic. Di Conegliano Veneto (Dir. Prof. A.
Calò) and with the Istituto Sper. Di Enologia of Asti (Dir. Prof. R. Di Stefano).
Speaker at several technical seminars on oenological topics.
Founder and sole director of Offwine.

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Giulia Sattin

Sommelier, Event Manager and Wine Communicator, among the first profiles born in Italy with an international audience.
With more than seven years as a wine communication professional, her work has led her to collaborate with some of the most prominent companies in the Food & Wine industry.
Focuses on the promotion of wineries, wines and wine areas with an eye also on the off-line part of communication through the organization of wine and food events throughout Italy.
Landmark for fine drinking and regional and gourmet dining.
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MIHAELA COJOCARU

Wine enthusiast, DipWSET, AIS Sommelier and Educator for the Wine and Spirits Education Trust. Always a lover of the digital world, in 2021 completed her education with various courses on copywriting, digital & email marketing.

Thanks to the various experiences accumulated over the past 16 years in different roles in the wine industry such as: wine broker, export manager in different agencies and wineries, Italy Avelyn manager (wine marketplace), hospitality & wine tourism, event manager (masterclasses, B2B events) and educator, he helps wineries set up their communication to increase their online visibility and create an interactive community truly interested in their products.

 

ROBERTA SCHIRA

ROBERTA SCHIRA

A writer and journalist, Roberta Schira is the author of major books, including. Menu for four seasonsThe New Bon Ton at the TableThe book of offal and many others. She is the author of a food criticism column in Corriere della Sera and writes in Finedininglovers, La Grande Cucina and The Life Journal. She also collaborates with RSI on the program Cuochi d'artificio. She is founder and co-director of Blogazine Madame&Monsieur.

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Nello Gatti

Born in the foothills of Campania Felix and raised in the heart of the Food Valley, Nello Gatti has always had an intrinsic connection with food and wine. A sommelier with an international profile, he has earned the alias "The Ambassador" over the years thanks to a path that has seen him grow professionally in different Areas and Countries, establishing numerous collaborations and Partnerships in the Wine, Food and Hospitality sector around the world. Returning from London in 2019, he is engaged in activities to develop and promote the wine sector always accompanied by his goblet, camera and pen.

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MICHELE STOCOLA

Lawyer, expert in Italian and European food legislation, specializing in food labeling, labeling and packaging technologies and production processes.
He lectures and consults for Universities, Associations and Companies on highly technical topics.
Director and founder of Label School, an online label and supply chain school.

He has participated in numerous events as a speaker, in the areas of food safety, haccp, food labeling and environmental.

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FEDERICA BELLIFEMINE

She graduated in Law from the University of Bari and then moved to Rome where, in 2020, she obtained an Executive Master's degree in "Marketing and Digital Communication" at the 24 Hour Business School. She then went into education with a Master's degree in "Teaching of Legal and Economic Subjects."
Today he is a licensed lecturer and teaches at several Secondary Institutes in the capital city while pursuing his continuing education in continuous learning.

CINO WANG PLATANIA

CINO WANG PLATANIA

Expert in tourism marketing for hotels, Cino Wang Platania deals with social media marketing and blog tour management for various hotels and restaurants, also carrying out hotel consulting. Professional teacher of marketing and social media management for tourism.

MATTEO GALIANO

MATTEO GALIANO

Sommelier for the Italian Association sommelier since 2004, Matteo M. Galiano is organizer of events, tastings and thematic routes in the field of food and wine. Holds the positions of CEO, wine experience manager and sommelier for MIC srls, owner of the Tibevo brand.

Massi

IVAN MASSI

Quality and Enviromental Manager for Aviapartner Italia Soc. Multinational Belgian, is ENAC and AIFOS Qualified Trainer. Thanks to his 30 years experience as HR and Industrial Process Organization Manager for Alitalia airline and as Quality Auditor for Blue Panorama, he has high technical skills from Project & Risk management to Aviation security, from Ground Handling to EASA, ECAC, ICAO and IATA regulations.

OUR PARTNERS

Mosconi Bertani
cantine4valli
vigne olcru
bottega spaok
barolo langa

WHY CHOOSE US?

IMAGES FROM OUR COURSES

WITH BONUS CHEF, YOUR TRAINING IS WORTH MORE!

Learn about Bonus Chef and get a credit up to a maximum of 6,000 euros for expenses incurred in 2021 and 2022 for Italian Food Academy courses and masters.

CONTACT US

Contact us toll-free or email us to find out more about the institute, to learn about our locations, faculty, programs and partners, or for proposals for collaborations and sponsorships.

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Excellence is now more affordable

Thanks to the Chef Bonus you can get a credit of up to 6,000 euros for expenses incurred in 2021 and 2022 for your professional training.  

Starting February 27, 2023, it will be possible to apply to the Ministry of Enterprise and Made in Italy for the Chef Bonus.

WHAT IS IT?

Bonus Chef 2023 consists of a 40% tax credit (up to a maximum of 6,000 euros) recognized on expenses related to the restaurant industry for individuals engaged in the activity of professional chef at hotels and restaurants.

TO GET THE BONUS:

- you must have incurred, between January 1, 2021 and December 31, 2022, one or more of the expenses deemed eligible for the benefit

- one must be a resident or established of the state territory;

- Applicants must be in the full enjoyment of civil rights.

ELIGIBLE EXPENSES:

- Purchase of durable capital goods (high energy class machinery for food storage, processing, processing and cooking, professional tools and equipment for catering)

- Participation in professional development courses.

HOW THE 2023 CHEF BONUS WORKS

The 40% credit can be used for offsetting by F24, which must be submitted to the Internal Revenue Service. The credit is exempt from IRPEF and IRAP. 

It is also possible to assign the credit with the transfer of the facility to other parties, including credit institutions and other financial intermediaries. 

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