wine_marketing_ifa

Master in Wine Marketing

con Specializzazione in Wine Hunter

16 Novembre 2026 - 08 Febbraio 2027 online

19-20-21 Gennaio 2027 a Milano

 

WHAT YOU GET WITH THIS COURSE
300-hour internships at top wineries

IN EVIDENCE.

Special partner

 

 

 

 

 

IL PERCORSO COMPLETO PER DIVENTARE COMUNICATORI E SELEZIONATORI DI ECCELLENZE VINICOLE

Il mondo del vino è in costante evoluzione e rappresenta oggi uno dei settori più dinamici del panorama agroalimentare globale. In un mercato sempre più competitivo e digitalizzato, le aziende vitivinicole hanno bisogno di professionisti capaci di promuovere in modo strategico, autentico e mirato il proprio prodotto. Il Master in Wine Marketing con Specializzazione in Wine Hunter, promosso da Italian Food Academy, forma figure altamente qualificate in grado di coniugare competenze di marketing con una profonda conoscenza del vino e del suo mercato.

Il percorso offre una visione internazionale, accompagnando l’allievo nello studio delle tecniche più efficaci per la comunicazione e la valorizzazione del vino, sia online che offline. Allo stesso tempo, integra una specializzazione unica nel suo genere: quella del Wine Hunter, il professionista che esplora territori, visita cantine emergenti e seleziona etichette rare o poco conosciute, contribuendo al loro posizionamento sul mercato globale.

The Wine Hunter non è solo un esperto di degustazione, ma un vero scopritore di eccellenze nascoste, capace di anticipare i gusti dei consumatori, individuare trend emergenti e creare connessioni strategiche tra piccoli produttori e mercati internazionali. La figura del Wine Hunter arricchisce le competenze del wine marketer con un approccio più esplorativo, selettivo e relazionale.

The master is about:

  • Il mercato del vino: produzione, commercio e normative internazionali;
  • Comportamenti dei consumatori e segmentazione del mercato;
  • Nuovi trend di consumo e sviluppo dell’enoturismo;
  • Strategie di wine marketing e comunicazione integrata (online e offline);
  • Prezzo, valore percepito e posizionamento del vino;
  • Tecniche di scouting, selezione e valutazione delle etichette;
  • Costruzione del brand e storytelling per produttori emergenti;
  • Il ruolo del Wine Hunter tra artigianalità, innovazione e mercato.

JOB OUTCOMES AND BUSINESS OPPORTUNITIES.

Il Master in Wine Marketing con specializzazione in Wine Hunter offre numerose opportunità nel settore vitivinicolo, sempre più alla ricerca di figure qualificate per promuovere e valorizzare i propri prodotti. Le competenze acquisite sono richieste sia da piccole cantine a gestione familiare che da grandi aziende e gruppi internazionali.

I principali sbocchi includono:

  • Wine Hunter – Scouting e selezione di vini rari e di qualità per buyer, distributori e appassionati.
  • Wine Marketing Specialist – Progettazione di strategie promozionali online e offline per aziende vinicole.
  • Wine Blogger / Digital Communicator – Creazione di contenuti per raccontare e promuovere il mondo del vino.
  • Export Manager – Gestione dei mercati internazionali e relazioni con buyer esteri.
  • Accompagnatore Enoturistico – Progettazione e guida di esperienze legate al vino e al territorio.

Il Master prepara inoltre a carriere consulenziali per agenzie di comunicazione food & wine, enti turistici, consorzi di tutela e organizzazioni fieristiche. Le competenze acquisite sono facilmente spendibili anche per attività in proprio, come la creazione di format enoturistici, servizi di scouting per buyer internazionali o progetti di content marketing nel mondo del vino.

300-hour internships at top wineries

Level 3 HACCP Certificate

CV reworking and dissemination

COURSE DETAILS

The Master in Wine Marketing con Specializzazione in Wine Hunter ha l’obiettivo di formare professionisti completi e competenti nel campo della promozione, valorizzazione e selezione del vino, con una preparazione multidisciplinare che unisce marketing, comunicazione, enologia e conoscenze normative e commerciali.

I partecipanti al termine del percorso saranno in grado di:

  • Comprendere la cultura e la geografia del vino
  • Acquisire competenze enologiche e vitivinicole di base
  • Analizzare il mercato del vino e le dinamiche economiche del settore
  • Studiare il comportamento dei consumatori di vino
  • Applicare i principi del wine marketing in un contesto moderno e competitivo
  • Sviluppare competenze digitali e comunicative nel settore vinicolo
  • Diventare un Wine Hunter professionista

L’accesso al Master è aperto a candidati in possesso di un Diploma di Scuola Superiore.

Costituiscono titoli preferenziali:

  • Studi o esperienze nel settore vitivinicolo, agroalimentare o turistico
  • Percorsi formativi legati al marketing, alla comunicazione o all’enogastronomia
  • Competenze già acquisite in ambito commerciale, promozionale o digitale

 

History, Culture, and Geography of Wine: 

  • Wine Production Processes
  • Wine Quality and Enhancement

Fundamentals of Enology and Viticulture:

  • Basic Enology: Techniques of winemaking, fermentation, aging and bottling
  • Viticulture: study of grape varieties, vine plantings, vineyard management

Il mercato del vino:

  • Wine production and consumption and market equilibrium
  • Valutazione delle pratiche agricole nei piccoli produttori
  • Import export
  • Tracciabilità, etichettatura e certificazioni
  • International trade
  • Organization and economic and financial structure of wineries
  • The production chain
  • European Union regulations
  • Normative Internazionali
  • Regulatory system and marketing

Il consumatore di vino:

  • Wine consumer behaviors
  • The disciplines that study the consumer
  • Market segmentation
  • Market niches and variables
  • New consumption trends (Organic wine, Wine and Millenians, Wine in the online channel)
  • Enotourism

Il concetto di wine marketing e campo di applicazione:

  • Analysis of the current and future context of Wine Marketing
  • Realization of Mission and Vision in the wine industry (exercise)
  • Importance and characterization of the tourist destination
  • The evolution of the marketing concept in the wine industry
  •  The principles of marketing and the marketing of services
  •  Quality: introduction to the ISO 9001 management system (tutorial)
  •  The product life cycle and the process of development and re-branding
  •  The old and new levers of the marketing mix
  • Price: from price list to cost analysis
  • Wine distribution and its disintermediation
  • From integrated service to experiential marketing in the wine industry (exercise)
  • Segmentation, brand and buyer persona (exercise)
  • Come costruire un brand e promuoverlo sul mercato
  • The buying process yesterday, today and tomorrow
  • Neuromarketing: from theory to practice
  • Digital marketing, micromoments and SEO
  • Content marketing for wine
  • Digital advertising and building a landing page (tutorial)
  • Social Media Marketing in the Wine Industry
  • Swot Analysis (exercise)
  • Customer satisfaction and customer experience
  • The marketing plan for wine
  • Workshop pratico sul marketing del vino: Creazione di una strategia di marketing
  • Group Role Playing
  • Wine Influencer Marketing - seminar

Comunicare il vino:

  • Who talks about wine and how
  • Journalists, wine writers and experts
  • Wine on social media
  • Wine storytelling: tasting and exercise
  • From digital communication to traditional promotion (events, tastings, articles)

Uscite didattiche

Introduction to tasting techniques

Sensory analysis

 

Seminari:

  • Valutazione delle pratiche agricole nei piccoli produttori
  • Tracciabilità, etichettatura e certificazioni

Level 3 HACCP Certificate

Private certificate of attendance at the Master's program

Certificate of Project Work

Certificate of Internship

50 ore minimo di studio autonomo in autoapprendimento per il materiale didattico fornito e per le dispense fornite durante le lezioni, inclusa la possibilità di rivedere le lezioni registrate su piattaforma e le eventuali esercitazioni previste

  1. Lezioni propedeutiche: Attivazione piattaforma e-learning; corso 20 ore on line finalizzato al rilascio dell’attestato HACCP III livello; attivazione piattaforma online di lingua inglese + Modulo da 12 ore in live streaming di Cenni di Legislazione;
  2. Fase d’aula:  48 ore on -line +24 ore in presenza + 12 ore di seminario online;
  3. Fase di Project Work (opzionale): guidati da un docente esperto, i partecipanti svilupperanno un progetto individuale che include la selezione di un vino raro o emergente, l’analisi del suo posizionamento, la definizione di una strategia di ingresso in un mercato internazionale e la creazione di un piano marketing completo, con focus su branding, comunicazione e visibilità online e offline;
  4. Fase di stage (opzionale): 300 ore di stage a livello nazionale, in modalità part-time o full-time (requisiti: età max 40 anni;);
  5. Rielaborazione e divulgazione CV e video CV nella regione di residenza.

 

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NICOLA BIASI

Nicola Biasi was born in Friuli, the land of wine, and after graduating as a wine technician, he worked for major companies in Friuli such as Jermann and Zuani of the Felluga family.
Before moving to Tuscany, Nicola worked for Victorian Alps of Gapsted in Australia and then in South Africa for Bouchard Finalyson, where he expanded his international wine knowledge.
Marchesi Mazzei, San Polo in Montalcino and Allegrini's Poggio al Tesoro in Bolgheri are the Tuscan companies for which he has worked as winemaker for nearly a decade.
In 2016 Nicola decided to go freelance until 2020 to found Nicola Biasi Consulting, which boasts consultancies in almost every region of Italy.
Nicola is awarded in 2020 during the Vinoway Wine Selection 2021 as the Best Young Oenologist in Italy and in June 2021 during the preview of the Merano Wine Festival he receives the coveted Cult Oenologist award, reserved for the 7 best Italian oenologists. The most̀ young person ever to receive this recognition. In the same year he founded the business network Resistenti Nicola
Biasi, a project that currently groups eight different wineries united by a single goal: to produce wines of excellence by practicing concrete and real sustainability, in the vineyard and in the cellar, while concretely safeguarding the environment. His Vin de la Neu carves out more and more space among the great wines, the critics position it rightfully among the great Italian whites: Platinum for the Merano Wine Festival, Tre Bicchieri for Gambero Rosso, in the best 10 Italian wines for Bibenda and finally best white wine of Italy for Raffaele Vecchione Winescritic. In October 2022 Resistenti Nicola Biasi received the coveted "wine project of the year" award from Food and Travel Italia, as part of the same evening Nicola Biasi was also awarded the title winemaker of the year, continued proof that hard work always pays off.

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John Di Tomaso

Lecturer, researcher, author and consultant, develops novel models for economic and operational management for restaurants and Hotels.
Among his most significant past experiences: studies at Hotel Management School in Les Roches, Switzerland, and Endicott College in Boston; F&B management for 5-star hotels in the U.S., such as Marriott Portland (OR) and Plaza Athènée in Manhattan; the opening of his own successful restaurant, Amaca Art Café; and the publication of In Vino Business.
It bases its professional philosophy on a supportive conception of work, which assigns equal value and priority to the goals of the company, its clients and each employee.

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Nicholas Handsome

Son of Art, specializing in Enology and Viticulture. Undergraduate studies in Business Administration with specialization in Marketing of Wine Products.
Oenological consultant with many years of experience gained in different production realities (Feudi di San Gregorio, Amastuola, Tinazzi, etc.). University lecturer in in-depth courses on various oenological topics. Expert in
wine and grape analysis laboratory, collaborated for 5 years with the Istituto Sper. Di Vitic. Di Conegliano Veneto (Dir. Prof. A.
Calò) and with the Istituto Sper. Di Enologia of Asti (Dir. Prof. R. Di Stefano).
Speaker at several technical seminars on oenological topics.
Founder and sole director of Offwine.

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Giulia Sattin

Sommelier, Event Manager and Wine Communicator, among the first profiles born in Italy with an international audience.
With more than seven years as a wine communication professional, her work has led her to collaborate with some of the most prominent companies in the Food & Wine industry.
Focuses on the promotion of wineries, wines and wine areas with an eye also on the off-line part of communication through the organization of wine and food events throughout Italy.
Landmark for fine drinking and regional and gourmet dining.
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MIHAELA COJOCARU

Wine enthusiast, DipWSET, AIS Sommelier and Educator for the Wine and Spirits Education Trust. Always a lover of the digital world, in 2021 completed her education with various courses on copywriting, digital & email marketing.

Thanks to the various experiences accumulated over the past 16 years in different roles in the wine industry such as: wine broker, export manager in different agencies and wineries, Italy Avelyn manager (wine marketplace), hospitality & wine tourism, event manager (masterclasses, B2B events) and educator, he helps wineries set up their communication to increase their online visibility and create an interactive community truly interested in their products.

 

ROBERTA SCHIRA

ROBERTA SCHIRA

A writer and journalist, Roberta Schira is the author of major books, including. Menu for four seasons, The New Bon Ton at the Table, The book of offal and many others. She is the author of a food criticism column in Corriere della Sera and writes in Finedininglovers, La Grande Cucina and The Life Journal. She also collaborates with RSI on the program Cuochi d'artificio. She is founder and co-director of Blogazine Madame&Monsieur.

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Nello Gatti

Born in the foothills of Campania Felix and raised in the heart of the Food Valley, Nello Gatti has always had an intrinsic connection with food and wine. A sommelier with an international profile, he has earned the alias "The Ambassador" over the years thanks to a path that has seen him grow professionally in different Areas and Countries, establishing numerous collaborations and Partnerships in the Wine, Food and Hospitality sector around the world. Returning from London in 2019, he is engaged in activities to develop and promote the wine sector always accompanied by his goblet, camera and pen.

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MICHELE STOCOLA

Lawyer, expert in Italian and European food legislation, specializing in food labeling, labeling and packaging technologies and production processes.
He lectures and consults for Universities, Associations and Companies on highly technical topics.
Director and founder of Label School, an online label and supply chain school.

He has participated in numerous events as a speaker, in the areas of food safety, haccp, food labeling and environmental.

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FEDERICA BELLIFEMINE

She graduated in Law from the University of Bari and then moved to Rome where, in 2020, she obtained an Executive Master's degree in "Marketing and Digital Communication" at the 24 Hour Business School. She then went into education with a Master's degree in "Teaching of Legal and Economic Subjects."
Today he is a licensed lecturer and teaches at several Secondary Institutes in the capital city while pursuing his continuing education in continuous learning.

CINO WANG PLATANIA

CINO WANG PLATANIA

Psicologo, esperto in marketing turistico per hotel, consorzi ed enti di promozione turistica, Cino Wang Platania si occupa di social media marketing e blog tour management per svariati alberghi e ristoranti, svolgendo anche consulenza alberghiera. Docente professionista di marketing e social media management per il turismo.

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IVAN MASSI

Quality and Enviromental Manager for Aviapartner Italia Soc. Multinational Belgian, is ENAC and AIFOS Qualified Trainer. Thanks to his 30 years experience as HR and Industrial Process Organization Manager for Alitalia airline and as Quality Auditor for Blue Panorama, he has high technical skills from Project & Risk management to Aviation security, from Ground Handling to EASA, ECAC, ICAO and IATA regulations.

OUR PARTNERS

Mosconi Bertani
cantine4valli
vigne olcru
bottega spaok
barolo langa

WHY CHOOSE US?

IMAGES FROM OUR COURSES

WITH BONUS CHEF, YOUR TRAINING IS WORTH MORE!

Learn about Bonus Chef and get a credit up to a maximum of 6,000 euros for expenses incurred in 2021 and 2022 for Italian Food Academy courses and masters.

CONTACT US

Contact us toll-free or email us to find out more about the institute, to learn about our locations, faculty, programs and partners, or for proposals for collaborations and sponsorships.

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Excellence is now more affordable

Thanks to the Chef Bonus you can get a credit of up to 6,000 euros for expenses incurred in 2021 and 2022 for your professional training.  

Starting February 27, 2023, it will be possible to apply to the Ministry of Enterprise and Made in Italy for the Chef Bonus.

WHAT IS IT?

Bonus Chef 2023 consists of a 40% tax credit (up to a maximum of 6,000 euros) recognized on expenses related to the restaurant industry for individuals engaged in the activity of professional chef at hotels and restaurants.

TO GET THE BONUS:

- you must have incurred, between January 1, 2021 and December 31, 2022, one or more of the expenses deemed eligible for the benefit

- one must be a resident or established of the state territory;

- Applicants must be in the full enjoyment of civil rights.

ELIGIBLE EXPENSES:

- Purchase of durable capital goods (high energy class machinery for food storage, processing, processing and cooking, professional tools and equipment for catering)

- Participation in professional development courses.

HOW THE 2023 CHEF BONUS WORKS

The 40% credit can be used for offsetting by F24, which must be submitted to the Internal Revenue Service. The credit is exempt from IRPEF and IRAP. 

It is also possible to assign the credit with the transfer of the facility to other parties, including credit institutions and other financial intermediaries.Â