Food Styling (3)

Food Styling for the Media Course

Milan, February 10-12, 2024

WHAT YOU GET WITH THIS COURSE

LEARN MORE ABOUT FOOD STYLING TECHNIQUES

The Food Stylist is a key figure in the Food Photography set: he is in charge of food preparation and preparation by combining culinary and artistic technique.

With the IFA course you will learn all the main Food Styling techniques, from theory to practice, with a focus on textures, colors and Image Diffusion Media.

 

JOB OUTCOMES AND BUSINESS OPPORTUNITIES.

The food stylist can work with publishing houses specializing in food and help with content creation for social media for companies in the industry, production houses, advertising agencies and restaurants that need aesthetic advice.

HACCP Level III

Reworking and Disclosure of the cv

COURSE DETAILS

Textbooks will be provided for you to participate in the course.

The Food Styling for Media course is aimed at all those who want to specialize in the field equipped with dexterity and creativity, as well as Food Photographers who want to deepen their styling techniques.

  • Introduction to Food Styling: history, overview and evolution
  • Differences between food styling for photography, video and social
  • The set: figures and roles
  • Essential tools and materials of the food stylist
  • Food color and texture management
  • Food preparation: cutting and preparation techniques
  • Introduction to the use of natural and artificial light
  • Styling of simple dishes: first courses, main courses, appetizers
  • Techniques for keeping food fresh during filming
  • Set and Background Creation
  • The Prop Styling
  • Techniques of composition and visual balancing
  • Food Styling for Videos
  • The Advertising Food Styling

HINTS OF LEGISLATION AND ECONOMIC ASPECTS

Workplace safety
Hints of health legislation
Overview of food labeling regulations
Overview of food packaging regulations
Overview of food waste disposal regulations
Outlines of administrative law

Level 3 HACCP Certificate

Private Certificate of Course Attendance

PROPEDEUTICAL: Text-based study; 20-hour online course aimed at the issuance of the Level 3 HACCP Certificate + 4 hours of propaedeutic class in live streaming

AUDIENCE PHASE: 24 hours full immersion in Milan + 12 hours live streaming of the Hints of Legislation module

PROFESSIONAL ORIENTATION: Resume development and dissemination in the region of residence or preference

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FRANCESCA SIMONE

Photographer since 2010, but with a camera around her neck for as long as she can remember.
As a child, her favorite game was taking pictures, and the most welcome gift a new roll of film all to write on.
Passionate about cooking and good food, there have been restaurants over the years that have forever changed her perception of food.

Out of her love for food came the idea to specialize in food photography - building on her background as a still life photographer - and to write about it, studying Communication and Gastronomic Criticism, which gave her new life and excitement, making her more aware of the wonder that a flavor can create and can convey.
Since 2016, she has started the blog La Mora Felice, because that is exactly how she feels, happy to have gone beyond her tastes, tasting unthinkable things and discovering all that is behind the scenes in the world of catering and ingredients.
In 2018, together with Marco Moretto, he founded Foodgraphy, the photography studio with a kitchen where photos, videos, digital strategies, and editorial plans for restaurants, businesses, and Food&Beverage professionals are made every day

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MARCO MORETTO

When his classmates played with toy cars, Marco overtook them with dad's analog car.
This run continued in the following years, eventually gearing up in the professional field.
He began as an assistant in some photographic studios in his city, Milan, where he immersed himself in deep self-taught training.
She darts between still life and interior shots reinforced by the Phase One POCP Certificate she takes in 2017.
From yesterday to today, from shooting to post production, photography becomes even more interesting for Marco when he decides to accept the challenge and specialize in Food Photography.

Consistencies, textures, reflections, temperatures, ... shooting food is anything but simple!
He is particularly passionate about this field and in 2018, together with Francesca Simone, he started Foodgraphy, a specialized, vertical Food&Beverage studio.

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MICHELE STOCOLA

Lawyer, expert in Italian and European food legislation, specializing in food labeling, labeling and packaging technologies and production processes.
He lectures and consults for Universities, Associations and Companies on highly technical topics.
Director and founder of Label School, an online label and supply chain school.

He has participated in numerous events as a speaker, in the areas of food safety, haccp, food labeling and environmental.

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FEDERICA BELLIFEMINE

I was born and raised in Apulia, Italy, where in 2019 I earned a Bachelor's Degree in Law. I then attended a University Master's Degree specializing in teaching legal-economic subjects. Since 2020 I have been working in a Social Promotion Association specializing in family protection.

AMBRA POLI

AMBRA POLI

A creative person who loves to dye by hand, design, build, paint, visit markets and set up, especially the table. She gives vent to her creativity thanks to her work as prop stylist, managing to transform what was previously a leisure in a profession.

FLAVIA MOLLICA

FLAVIA MOLLICA

She was born in Milan to parents from different and distant countries: a father, from Calabria, who was able to instill in her that healthy innate passion for good food, typical of southern Italy. Her mother, Dutch, passed on to her a sense of order and beauty. These types of upbringing combined with passion and years of assistance on the set led her to become an established food stylist.

Massi

IVAN MASSI

Quality and Enviromental Manager for Aviapartner Italia Soc. Multinational Belgian, is ENAC and AIFOS Qualified Trainer. Thanks to his 30 years experience as HR and Industrial Process Organization Manager for Alitalia airline and as Quality Auditor for Blue Panorama, he has high technical skills from Project & Risk management to Aviation security, from Ground Handling to EASA, ECAC, ICAO and IATA regulations.

OUR PARTNERS

WHY CHOOSE US?

WITH BONUS CHEF, YOUR TRAINING IS WORTH MORE!

Learn about Bonus Chef and get a credit up to a maximum of 6,000 euros for expenses incurred in 2021 and 2022 for Italian Food Academy courses and masters.

CONTACT US

Contact us toll-free or email us to find out more about the institute, to learn about our locations, faculty, programs and partners, or for proposals for collaborations and sponsorships.

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Excellence is now more affordable

Thanks to the Chef Bonus you can get a credit of up to 6,000 euros for expenses incurred in 2021 and 2022 for your professional training.  

Starting February 27, 2023, it will be possible to apply to the Ministry of Enterprise and Made in Italy for the Chef Bonus.

WHAT IS IT?

Bonus Chef 2023 consists of a 40% tax credit (up to a maximum of 6,000 euros) recognized on expenses related to the restaurant industry for individuals engaged in the activity of professional chef at hotels and restaurants.

TO GET THE BONUS:

- you must have incurred, between January 1, 2021 and December 31, 2022, one or more of the expenses deemed eligible for the benefit

- one must be a resident or established of the state territory;

- Applicants must be in the full enjoyment of civil rights.

ELIGIBLE EXPENSES:

- Purchase of durable capital goods (high energy class machinery for food storage, processing, processing and cooking, professional tools and equipment for catering)

- Participation in professional development courses.

HOW THE 2023 CHEF BONUS WORKS

The 40% credit can be used for offsetting by F24, which must be submitted to the Internal Revenue Service. The credit is exempt from IRPEF and IRAP. 

It is also possible to assign the credit with the transfer of the facility to other parties, including credit institutions and other financial intermediaries. 

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