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Food Influencer Course

January 13, 2025 - February 20, 2025 | Live Streaming Online Lessons.

WHAT YOU GET WITH THIS COURSE

FIND OUT HOW TO BECOME A FOOD INFLUENCER

The IFA Food Influencer course is designed for those who want to turn their passion for food into a successful career in the digital world.

This course provides comprehensive and in-depth training on how to create, manage and monetize a personal brand in food blogging and social media.

JOB OUTCOMES AND BUSINESS OPPORTUNITIES.

A Food Influencer has a variety of job opportunities because of his or her ability to create engaging content and engage a wide audience that is passionate about food.

HACCP Level III Certificates

CV reworking and dissemination

COURSE DETAILS

  • Digital Skills Development: Acquire the skills needed to create high-quality content, including photos, videos, and blog articles;
  • Social Media Management: learn best practices for managing accounts on platforms such as Instagram, YouTube, TikTok, and Pinterest;
  • Branding Strategies: Develop a distinctive and recognizable personal brand;
  • Monetization: Explore various monetization options, including brand partnerships, affiliate marketing, and selling own products;
  • Networking and Collaboration: Build a network of contacts in the food industry and collaborate with other influencers and brands.

Participants in the Food Influencer Course will be provided with textbooks with in-depth coverage of the main topics covered

It is necessary to possess passion for the world of Food & Beverage.

Introduction to Food Influencing

  • What is a Food Influencer
  • Market Analysis
  • Soft skills needed: communication, networking, empathy

Content Creating:

  • Social Media and Digital Platforms: Instagram, Facebook, YouTube, TikTok.
  • Food Photography, video and portraiture
  • Lighting, composition, angles
  • Photo editing: tools and software
  • Video planning and scripting
  • Filming and editing: tools and techniques

Writing and Copywriting

  • Storytelling techniques
  • SEO and writing for the web
  • Writing for podcasts

Influencer Marketing and Growth Strategies

  • Influencer Marketing: overview
  • Optimal profile management
  • Editorial planning and publication frequency (tutorial)
  • Interaction with the Public and Community Engagement (exercise)
  • Managing comments and messages (tutorial)
  • Personal branding and building a brand reputation
  • Managing Online Reputation, Crisis and Negative Reviews
  • Storytelling
  • Social Ads: increasing visibility and performance with advertising (tutorial)
Collaborations
  • Identifying brands (exercise)
  • Strategies for paid partnerships
  • Sponsorships and affiliations
  • Influencer Marketing Platforms
  • Contracting

Performance Analysis and Professional Growth

  • Using analytics tools: Instagram Insights, Google Analytics
  • Interpretation of data and improvement of strategies
  • Networking and participation in industry events

Project Work

Creating an Influencing Campaign: developing a complete project, from strategy to implementation.

Level 3 HACCP Certificate

Private Certificate of Course Attendance

PROPEDEUTICS: text-based study and online platform; 20-hour online course aimed at issuing Level 3 HACCP Certificate;

CLASSROOM PHASE.: 40 hours online live streaming

PROJECT WORK. (optional): Creating an Influencing Campaign;

CAREER GUIDANCE: Curriculum reworking and dissemination in the region of residence.

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Cristina Franzini

Born in Bruneck moves from the pristine mountains to the metropolis of Milan to land in Franciacorta.
Wine lover, AIS certified, good fork, attested from birth.
With more than 10 years of experience as a consultant in Digital Marketing for the Food&Wine sector, Cristina holds a Master's degree in Digital Communication and has a background of university studies in Art Markets and Tourism.
He has worked with numerous companies and communication agencies, helping to define effective marketing strategies for the Food&Wine sector.
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Alba Caponetto

Sicilian DOC and lover of social networks, Alba founded her blog Vasa Vasa Kitchen driven by a passion for sweets and good food. After specializing in marketing, she obtains the title of pastry chef. Today she collaborates with many companies in the food sector, creating exclusive recipes for them.

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FRANCESCA GAMBACORTA

Passionate about cooking and the culinary arts since she was a child, Francesca began to actively explore this world only after years in the theater.
After the spark was ignited that set her on the road to cooking.
Her passion was so strong that from the very beginning she achieved great results, managing to reconcile the desire to convey emotions and the desire to cook.
He thus began working as a Personal Chef and invested in his training with a master's degree with Chef Gianfranco Pascucci.
Today her work is made up of many things: she is a Chef influencer, teaches creative cooking classes in Rome and also online.

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FRANCESCA SIMONE

Photographer since 2010, but with a camera around her neck for as long as she can remember.
As a child, her favorite game was taking pictures, and the most welcome gift a new roll of film all to write on.
Passionate about cooking and good food, there have been restaurants over the years that have forever changed her perception of food.

Out of her love for food came the idea to specialize in food photography - building on her background as a still life photographer - and to write about it, studying Communication and Gastronomic Criticism, which gave her new life and excitement, making her more aware of the wonder that a flavor can create and can convey.
Since 2016, she has started the blog La Mora Felice, because that is exactly how she feels, happy to have gone beyond her tastes, tasting unthinkable things and discovering all that is behind the scenes in the world of catering and ingredients.
In 2018, together with Marco Moretto, he founded Foodgraphy, the photography studio with a kitchen where photos, videos, digital strategies, and editorial plans for restaurants, businesses, and Food&Beverage professionals are made every day

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MARCO MORETTO

When his classmates played with toy cars, Marco overtook them with dad's analog car.
This run continued in the following years, eventually gearing up in the professional field.
He began as an assistant in some photographic studios in his city, Milan, where he immersed himself in deep self-taught training.
She darts between still life and interior shots reinforced by the Phase One POCP Certificate she takes in 2017.
From yesterday to today, from shooting to post production, photography becomes even more interesting for Marco when he decides to accept the challenge and specialize in Food Photography.

Consistencies, textures, reflections, temperatures, ... shooting food is anything but simple!
He is particularly passionate about this field and in 2018, together with Francesca Simone, he started Foodgraphy, a specialized, vertical Food&Beverage studio.

OUR PARTNERS

WHY CHOOSE US?

WITH BONUS CHEF, YOUR TRAINING IS WORTH MORE!

Learn about Bonus Chef and get a credit up to a maximum of 6,000 euros for expenses incurred in 2021 and 2022 for Italian Food Academy courses and masters.

CONTACT US

Contact us toll-free or email us to find out more about the institute, to learn about our locations, faculty, programs and partners, or for proposals for collaborations and sponsorships.

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Excellence is now more affordable

Thanks to the Chef Bonus you can get a credit of up to 6,000 euros for expenses incurred in 2021 and 2022 for your professional training.  

Starting February 27, 2023, it will be possible to apply to the Ministry of Enterprise and Made in Italy for the Chef Bonus.

WHAT IS IT?

Bonus Chef 2023 consists of a 40% tax credit (up to a maximum of 6,000 euros) recognized on expenses related to the restaurant industry for individuals engaged in the activity of professional chef at hotels and restaurants.

TO GET THE BONUS:

- you must have incurred, between January 1, 2021 and December 31, 2022, one or more of the expenses deemed eligible for the benefit

- one must be a resident or established of the state territory;

- Applicants must be in the full enjoyment of civil rights.

ELIGIBLE EXPENSES:

- Purchase of durable capital goods (high energy class machinery for food storage, processing, processing and cooking, professional tools and equipment for catering)

- Participation in professional development courses.

HOW THE 2023 CHEF BONUS WORKS

The 40% credit can be used for offsetting by F24, which must be submitted to the Internal Revenue Service. The credit is exempt from IRPEF and IRAP. 

It is also possible to assign the credit with the transfer of the facility to other parties, including credit institutions and other financial intermediaries. 

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