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Advanced Course in Food And Beverage Management

Online, January 13 - February 28, 2025

WHAT YOU GET WITH THIS COURSE

BECOME A HIGH-LEVEL FOOD AND BEVERAGE MANAGER
The Food and Beverage Manager handles food and beverage-related activities in hotels, restaurants and tourist accommodations.
The Michael Page Observatory has reported the professional figure of the F&B Manager among the most requested positions.
Considering the increasing demand for quality services and excellent food and wine products, the Food & Beverage Manager has become the person in charge of every catering business.
Main tasks include management and optimization of economic resources, staff and services, procurement of products and suppliers selection, spaces organization and food and beverages distribution.

This figure deals with budget and cost control, ensuring quality standards of products and services and the hygene of the facility.

JOB OUTCOMES AND BUSINESS OPPORTUNITIES.

JOBS AND BUSINESS OPPORTUNITIES
The food and beverage manager is employed in hotels and tourist facilities, catering companies, restaurants and fast food outlets, bed & breakfasts, as well as in any company operating in the food sector.

CV editing and distribution

COURSE DETAILS

COURSE DETAILS.
MATERIALS AND REQUIREMENTS
● A High School Diploma is required to access the Advanced Course in Food And Beverage Management.
● Textbooks will be provided to each student.

CATERING: FACILITIES AND SERVICES

  • Introduction to Food & Beverage Management
  • F&B Manager: Activities, tasks and skills
  • Hotel Catering: organizational models

Consumer trends and customer behaviors:

  • key factors
  • Emerging consumption patterns
  • Product differentiation

QUALITY CONTROL STANDARDS

  • Customer management and implementation
  • Client deployment
  • Supplier relationship management (SRM)
  • Hospitality:
  • Customer relationship management (CRM)
  • Customer feedback management (CFM)
  • The Deming Cycle (or Plan-Do-Check-Act (PDCA))

CATERING MARKETING

  • Analysis of current and future context of the F&B Management
  • Individual and chain facilities, hotels and restaurants
  • Development of a Vision and Mission statement (exercise)
  • Type and description of organisational model (exercise)
  • Job Description, personnel search and selection
  • Importance and characterization of a tourism destination
  • The Marketing concept evolution
  • Marketing principles, quality and services marketing
  • Product life cycle and process of development and re-branding
  • Old and new marketing mix levers
  • Pricing: from the price list to the revenue management
  • From Integrated Services (IntServ) to Experiential Marketing (exercise)
  • Segmentation, branding and buyer persona
  • The evolution of the buying process
  • Neuromarketing: from theory to practice
  • Digital marketing, micro-moments and SEO
  • Content marketing
  • Digital advertising and landing page creation
  • Social Media Marketing
  • Swot Analysis
  • Customer satisfaction and customer experience
  • The Marketing Plan
  • Group role playing

ELEMENTS OF BUSINESS MANAGEMENT

According to specific managerial functions:

  • Human Resources
  • Operation
  • Strategy
  • Soft Hospitality Management Software

WINE MANAGEMENT

  • Wine Market: scenarios and trends
  • The importance of Wine Communication
  • Wine List and main Italian grape varieties
  • Designation of origin
  • Wine storage and right serving temperatures

MENU PLANNING.

  • Menu designing and planning
  • Sales statistics
  • The Dynamic Menu:
  • communication tool
  • up-selling
  • Types of Menus
  • The Online Menu

FOOD AND BEVERAGE COST MANAGEMENT

  • Economics and market structure
  • Supply chain process and purchasing cycle
    accounting:
  • fixed costs
  • variable costs
  • Food Cost Analysis Report
  • Budgeting

CERTIFICATES
● HACCP Level 3 Certificate
● Private Certificate of Attendance at the Course.
● Certificate of Internship issued by the host facility.

THE STEPS.
INTRODUCTORY STAGE: text-based study and online platform;

CLASSROOM STAGE: 48 hours Online

PROJECT WORK: Development of an individual project

PROFESSIONAL ORIENTATION: CV editing and distribution in the region of preference

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Nello Gatti

Born in the foothills of Campania Felix and raised in the heart of the Food Valley, Nello Gatti has always had an intrinsic connection with food and wine. A sommelier with an international profile, he has earned the alias "The Ambassador" over the years thanks to a path that has seen him grow professionally in different Areas and Countries, establishing numerous collaborations and Partnerships in the Wine, Food and Hospitality sector around the world. Returning from London in 2019, he is engaged in activities to develop and promote the wine sector always accompanied by his goblet, camera and pen.

CINO WANG PLATANIA

CINO WANG PLATANIA

Expert in tourism marketing for hotels, Cino Wang Platania deals with social media marketing and blog tour management for various hotels and restaurants, also carrying out hotel consulting. Professional teacher of marketing and social media management for tourism.

URSULA CHIOMA

URSULA CHIOMA.

F&B Manager, bartending trainer and bar room with years of experience in the luxury tourism sector. Over the years she has travelled around the world and can boast 15 international awards in the bar industry. Training Centre tutor for the International bartenders Association. Among the most important structures with which she has collaborated are the Yacht Club Costa Smeralda, Lungarno Hotels in Florence, jumeirah Grand Hotel Via Veneto Rome, Radisson Blu and Grand Hotel Plaza Rome. Chioma will be present in the editions of Rome and Florence.

OUR PARTNERS

WHY CHOOSE US?

WITH BONUS CHEF, YOUR TRAINING IS WORTH MORE!

Learn about Bonus Chef and get a credit up to a maximum of 6,000 euros for expenses incurred in 2021 and 2022 for Italian Food Academy courses and masters.

CONTACT US

Contact us toll-free or email us to find out more about the institute, to learn about our locations, faculty, programs and partners, or for proposals for collaborations and sponsorships.

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Excellence is now more affordable

Thanks to the Chef Bonus you can get a credit of up to 6,000 euros for expenses incurred in 2021 and 2022 for your professional training.  

Starting February 27, 2023, it will be possible to apply to the Ministry of Enterprise and Made in Italy for the Chef Bonus.

WHAT IS IT?

Bonus Chef 2023 consists of a 40% tax credit (up to a maximum of 6,000 euros) recognized on expenses related to the restaurant industry for individuals engaged in the activity of professional chef at hotels and restaurants.

TO GET THE BONUS:

- you must have incurred, between January 1, 2021 and December 31, 2022, one or more of the expenses deemed eligible for the benefit

- one must be a resident or established of the state territory;

- Applicants must be in the full enjoyment of civil rights.

ELIGIBLE EXPENSES:

- Purchase of durable capital goods (high energy class machinery for food storage, processing, processing and cooking, professional tools and equipment for catering)

- Participation in professional development courses.

HOW THE 2023 CHEF BONUS WORKS

The 40% credit can be used for offsetting by F24, which must be submitted to the Internal Revenue Service. The credit is exempt from IRPEF and IRAP. 

It is also possible to assign the credit with the transfer of the facility to other parties, including credit institutions and other financial intermediaries. 

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