Pillar of the Mediterranean diet e symbol of Italian agriculture, extra virgin olive oil represents a cornerstone product of the country's economy.
The olive sector is undergoing a radical transformation, skillfully balancing innovation and tradition and with companies that are adopting advanced technologies and sophisticated marketing strategies to enhance the value of the product and the territory of origin, while strengthening their presence in markets, including international markets.
An evolving sector, the one related to green gold, which today has a strong focus on environmental friendliness and heritage enhancement, and presents many opportunities to grow and innovate.
The extra virgin olive oil supply chain.
The extra virgin olive oil supply chain. begins with the selection of the varieties of olives best suited to the soil and the local climate, passing through the care of olive groves until the olive harvesting At the optimal time of ripening. La squeezing must take place within a few hours of collection to ensure The freshness and organoleptic properties of the oil. Each step in the process is essential in defining the quality of the final oil.
Innovations in the production process
Le innovative technologies are revolutionizing the way in which the oil is produced. For example, mechanized harvesting systems reduce the time between harvesting and pressing, while advanced software helps in the agronomic management of olive groves, optimizing theUse of resources such as water and fertilizer. Methods of squeezing cold improved and advanced filtration techniques better preserve the nutritional and organoleptic qualities of oil.
There are numerous projects dedicated to the renewal and Enhancement of traditional olive groves through the introduction of techniques that improve production efficiency and reduce operating costs, through the rehabilitation of existing olive groves, but also with theExpansion of production through the establishment of new plants, both intensive and super intensive. The latter use Italian olive varieties that have shown particular adaptability to these growing methods, thus enabling rapid establishment and efficient management of new plantations.
The importance of evo oil for health
In recent years, the'extra virgin olive oil' gained attention not only for its role in the Mediterranean diet, but also for its health properties, including potential anticancer benefits. Numerous studies have explored how the polyphenols, substances naturally present in extra virgin olive oil, may have antioxidant and anti-inflammatory effects, contributing to the Prevention of some forms of cancer. This makes it a valuable ally not only for adults, but also for more sensitive segments of the population such as children, the elderly and pregnant women. Integrating extra virgin olive oil into the daily diet. can therefore be a valuable support in maintaining and promoting health at all ages.
Respect for tradition and enhancement of the territory
Despite theAdoption of advanced technologies, many companies stay true to traditions, incorporating new practices without distorting the essence of the product. The enhancement of the territory is critical, with companies that promote biodiversity and practice sustainable agriculture to preserve the landscape and natural resources.
The communication and promotion of extra virgin olive oil.
The narrative of extra virgin olive oil. has become a key element in marketing strategies. Companies are increasingly active in telling the story of their oil, from theorigin of olives to the production philosophy, using digital channels and social media to reach a global audience. Tasting events and collaborations with renowned chefs are just some of the tools used to increase product visibility.
The Importance of Training in Oil Business Management: The Master's Degree in EVO Field Management at Italian Food Academy
In the dynamic sector of extra virgin olive oil enterprises, the specific training in management takes on a crucial role. In the face of an increasingly competitive market and a growing need for sustainability and innovation, professional preparation in management becomes essential for those who wish to excel in this field.
The Master's degree in EVO Field Management, offered by theItalian Food Academy, is a valuable resource for those determined to enter or advance in a career in the oil sector. This curriculum is designed to provide students with a deep and applied understanding of all the stages of extra virgin olive oil production, from olive growing to marketing and management of the finished product.
Why Choose the Master's Program in EVO Field Management
- Extensive knowledge: the master's program offers detailed modules covering topics such as agronomic management of olive groves, oil extraction techniques, and marketing and sales strategies specific to extra virgin olive oil. This enables participants to acquire specialized skills that are crucial for successfully managing olive oil businesses.
- Practical skills: through workshops, company visits and hands-on sessions, students have the opportunity to turn theory into practice. This is crucial in an industry where product quality and production process efficiency can significantly benefit from hands-on experience.
- Professional network: attending the master's program allows you to build a network of contacts with industry professionals, experienced faculty and other students who share the same professional interests. This network can prove to be a significant advantage in the world of work, bringing opportunities for collaboration and professional development.
- Development of managerial skills: in addition to technical expertise, the master's program emphasizes the development of managerial skills, such as leadership, personnel management, strategic planning, and financial management. These skills are essential for those who aspire to leadership roles within companies.
- Adaptability and innovation: course prepares professionals to be flexible and innovative, skills needed to navigate global market challenges and to implement sustainable and responsible practices within their operations.
