The food and wine events are to be considered a real tourism product, capable of attracting a certain type of visitors, conscious and selected target.
The result of the food and wine events is therefore the result not only of the organization itself but also of the experience of those who enjoy it. That is why studying the lived experience of both visitors and stakeholders can give the true measure of the success of the event.
But what are the benefits to the area of a food and wine event?
Economic benefits
- Increased number of visitors with extended stays of tourists;
- Increased revenue of funds and benefits to the local economy;
- Increased employment opportunities and economic development, particularly of the tourism sector;
- Possibility of seasonal adjustment of demand;
Socio-cultural benefits
- Creation or improvement of destination image;
- Drive to create a sense of community and social identity;
- Revitalization of public spaces;
- Added value to agribusiness production and local cuisine;
- Foster knowledge, interest and appreciation in specific products
Benefits for local actors
- Ability to connect with potential customers and consumers
- Growth in profit margins through direct sales without the use of distribution channels or middlemen
- Spreading awareness of its products through consumer exposure and increasing brand recognition
- Ability to have direct feedback from the consumer;
